Product Marketing Manager co - creating marketing strategies at Auror, which empowers the retail industry to tackle theft and organized crime. Focused on collaboration across Product, Marketing, and Customer Success.
About the role
- Product Marketing Manager at Pluralsight driving go-to-market strategies and supporting product launches. Collaborating with teams to articulate value and enhance customer adoption across the platform.
Responsibilities
- Support the development and refinement of product positioning, messaging, and value propositions across key audiences (enterprise, tech teams, and individual learners)
- Help translate complex technical capabilities into clear, compelling narratives
- Contribute to pricing and packaging analysis and recommendations
- Ensure messaging consistency across key assets and customer touchpoints
- Support go-to-market planning and execution for product and solution launches
- Help develop launch materials, messaging, and campaign inputs
- Partner with Product to gather and incorporate market and customer insights
- Collaborate with Demand Gen and Growth teams to support pipeline and adoption efforts
- Create and maintain sales enablement materials, including pitch decks, battlecards, and product collateral
- Help equip Sales and Customer Success teams with clear messaging and use cases
- Support enablement sessions and training for new product launches
- Build understanding of target personas, industries, and competitive landscape
- Conduct research and support win/loss analysis to inform messaging and positioning
- Help represent the voice of the customer through insights and feedback
Requirements
- 3–6 years in product marketing, product marketing support, or related roles (B2B SaaS preferred)
- Experience leading product launches, go-to-market efforts, and sales enablement
- Exposure to working closely with cross-functional teams (Product, Sales, Marketing)
- Strong written and verbal communication skills
- Ability to simplify complex concepts into clear messaging
- Organized and detail-oriented, with strong execution skills
- Comfortable working with data, research, and customer insights
- Collaborative mindset with the ability to influence without authority
- Bonus Points: Experience in learning platforms, developer tools, or technical products
- Familiarity with SaaS business models or product-led growth
- Exposure to competitive analysis or analyst insights
Benefits
- competitive compensation
- bonus eligibility
- comprehensive medical coverage
- unlimited PTO
- wellness reimbursement
- professional development funds
- flexibility
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