Hybrid Product Marketing Lead

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About the role

  • Product Marketing Lead developing go-to-market strategies for ChapsVision’s AI-powered search platform. Collaborating with teams to enhance product positioning and customer engagement.

Responsibilities

  • Responsible for the development and execution of our go-to-market strategy, targeting new accounts
  • Collaborate with Chief Product Officer, Marketing, Sales and Customer Success to develop personas, market insights, and competitive intelligence, maintaining a continuous feedback loop through customer insights, analyst feedback, and market data to inform product strategy and roadmap
  • Develop and articulate compelling go-to-market strategies and messaging for webinar, industry events that highlight ChapsVision’s unique value propositions and deeply resonate with our target customers
  • Partner closely with demand generation and digital marketing teams to orchestrate integrated, market-aligned programs that effectively drive pipeline growth with tailored messaging for diverse audiences
  • Create impactful customer-facing assets and collateral that reinforce our key solution messages, product offerings, and capabilities
  • Direct the creation of a wide range of high-impact marketing collateral and compelling content, including web pages, presentations, blogs, product sheets, case studies, videos, and thought leadership pieces

Requirements

  • 5+ years in product marketing for a B2B software company
  • Strong writing and storytelling skills, with experience creating a diverse set of content such as marketing emails, presentations, and reports
  • Demonstrated success in developing go-to-market strategies in collaboration with product management, encompassing product launches, digital and content marketing, and sales partnerships
  • Proficiency in translating complex technical concepts into compelling marketing content for diverse audiences, supported by excellent verbal and written communication skills for internal and external stakeholders
  • Ability to work closely with a distributed team and collaborate closely across geographically dispersed marketing teams and fields
  • Interested in a fast-paced company with the desire to learn quickly across a constantly evolving environment
  • Experience with Gen AI tools.
  • Strong project management and organizational skills

Benefits

  • Competitive salary structure with strong earning potential
  • Opportunity to be part of a small team expanding the North American market
  • Fast-growing, innovative work environment with career advancement opportunities

Job title

Product Marketing Lead

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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