Strategic Marketing Coordinator at Erickson Senior Living implementing marketing campaigns and strategies. Collaborating with internal teams and managing project execution for community goals.
About the role
- Marketing Manager for premium travel and adventure operator leading brand strategy and digital marketing. Overseeing customer experience and multi-channel campaigns.
Responsibilities
- Lead the brand, messaging, and end-to-end customer journey across all touchpoints.
- Manage CRM (HubSpot) and marketing automation to improve lead nurturing, conversion, and ROI.
- Plan and deliver multi-channel campaigns (PPC, SEO, social, email) with agency partners.
- Provide creative direction for content, imagery, video, and copywriting.
- Build partnerships, sponsorships, and community engagement initiatives.
- Mentor a Marketing Associate and oversee agency relationships.
- Monitor and report on marketing performance, managing budget and analytics to drive results.
Requirements
- 4–6 years in digital-first or growth-focused marketing, ideally in travel, lifestyle, leisure, or premium consumer sectors.
- Strong skills in CRM and automation (HubSpot preferred), performance marketing, analytics (GA4, Meta Ads Manager), and creative direction.
- Excellent copywriting, storytelling, and brand-building capabilities.
- Commercially minded, hands-on, proactive, and collaborative.
- Experienced managing agencies and cross-functional teams.
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