Hybrid Marketing Assistant – PR, Campaign

at Love, Bonito

• Job title: Marketing Assistant – PR, Campaign
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Kuala Lumpur, Malaysia

About the role

• Marketing Assistant driving impactful campaigns and managing KOL partnerships at Love, Bonito Malaysia. Support strategic marketing initiatives and ensure brand alignment during scale-up.

Responsibilities

• Own and manage the end-to-end KOL strategy and execution, including sourcing, onboarding, briefing, content direction, posting management, and performance tracking.
• Drive KOL campaign performance outcomes, ensuring deliverables contribute to key metrics such as traffic, order, and conversion.
• Build and maintain strong relationships with KOLs to ensure consistent collaboration quality and long-term brand alignment.
• Oversee KOL campaign planning and coordination, including timelines, content rollout, and alignment with broader marketing and product initiatives.
• Maintain and monitor the KOL performance tracker, analyzing campaign results and providing actionable insights to optimise future KOL selection and strategy.
• Identify high-performing KOL profiles and continuously refine the KOL mix to improve efficiency and ROI.
• Manage KOL-related administrative processes, including contracts, lookbook, payments, and invoicing, ensuring accuracy and timeliness.
• Support the planning and coordination of events, photoshoots, and monthly in-store campaigns, including vendor sourcing, to ensure smooth and timely execution.
• Oversee the upkeep of marketing inventory, including GWP items, photoshoot accessories, and other essential materials.
• Be present at events to assist and support the overall event flow and execution on-site.
• Stay updated on KOL, influencer, and social media trends, identifying emerging opportunities to enhance campaign relevance, virality, and performance.

Requirements

• Ability to work in a fast-paced environment with high goals and KPIs.
• Effective communicator and an influential team player.
• Degree in Marketing or relevant field.
• A passion for the brand and empowering women.
• Growth mindset.
• An interest in fashion and general female consumer products.
• An ability to think & work strategically and systematically.
• Strong problem-solving skills and an ability to think out of the box with solutions that are scalable, sustainable, yet most cost-efficient.
• A self-starter, proactive and hands-on approach. Get it done right, and fast!
• Strong project management, multitasking and execution abilities.
• A fun, energetic and charismatic personality.