PR Coordinator at Rethink supporting national team to execute innovative PR and social strategies. Fostering relationships and delivering error - free PR materials for impactful campaigns.
About the role
- Senior PR Manager establishing impactful PR programs at Workday to showcase innovations in the AI era. Collaborating with teams to tell compelling customer stories and industry narratives.
Responsibilities
- Shape and run external communications that show how Workday is transforming industries in the AI era and how customers are doing meaningful, innovative work with our products.
- Build strong relationships with the media.
- Develop strategies and supporting programs that drive positive coverage highlighting Workday’s product innovation and customer impact stories.
- Partner with product marketing, industry marketing, and customer advocacy to develop narratives and messaging that can be applied across internal and external channels.
- Research into Workday’s product roadmap and working with key stakeholders to source industry-specific product news – both near and long term – that we want to drive awareness around.
- Identifying stories and examples of how Workday is responding to customers’ needs with new solutions that help them adapt to the changing world of work.
- Leading media programs around Workday-owned and industry and customer events.
- Work closely with customer PR teams to tell clear, engaging stories about how customers use Workday and the impact it has on their business.
- Represent the communications/PR team in cross-functional teams to ensure alignment around business objectives and to advance broader company initiatives.
Requirements
- 8-10+ years of public relations experience, preferably in enterprise software technology.
- Background in both in-house and agency is a plus.
- Demonstrated experience in building and scaling strategic PR programs aimed at targeted vertical industries.
- Strong experience working with business, trade, IT, and industry media outlets and reporters.
- Established relationships with industry trade, tech, and business media.
- Superb written and verbal communication skills.
- Demonstrated project management expertise.
- Strong command of AI tools and demonstrated experience in deploying them to strengthen storytelling.
- Ability to quickly understand technology and translate into public relations strategies, messaging, and compelling narratives.
- Experience creating content that reaches audiences across paid, earned, and owned channels.
- Ability to work independently, prioritize multiple tasks effectively, and thrive in a fast-paced, dynamic environment.
- Strong interpersonal skills and proven track record in navigating and building strong relationships with cross-functional teams.
- Strategic thinking, problem solving, attention to detail, technical, and analytical skills.
- Both agency and in-house experience are preferred.
- Periodic travel is required.
Benefits
- Workday Bonus Plan or role-specific commission/bonus
- Annual refresh stock grants
- Comprehensive benefits
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