Hybrid Director, Public Relations – Healthcare

at EvolveMKD

• Job title: Director, Public Relations – Healthcare
• Job type: Full Time
• Experience level: Lead
• Salary: $125,000 - $150,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Director of Public Relations for EvolveMKD managing healthcare client accounts and executing strategic PR initiatives. Leading client relationships, media strategies, and team collaboration in a hybrid office environment.

Responsibilities

• Serve as a key contact for clients, building and maintaining strong relationships, ensuring clients feel prioritized and valued
• Lead the execution of strategic PR plans, ensuring alignment with client goals and industry trends, anticipating challenges and delivering strategic solutions
• Manage day-to-day account operations, including project timelines, budgets, and deliverables across direct reports, peers, clients, vendors and freelancers
• Ensure all client initiatives are completed in a timely manner, and ultimately deliver business results
• Run client calls that demand on-the-spot recommendations and proactive thinking (i.e. above and beyond reading off the agenda); demonstrate the ability to anticipate client needs and proactively answer questions that the client hasn’t yet asked
• Organize and run in-person client meetings with poise, presence, and strategic thinking
• Develop forward-facing six- or twelve-month plans and execute overarching brand initiatives and promotional campaigns with an emphasis on proposal development, execution timeline, and budget management, with vendor coordination as necessary
• Develop KPI measurement strategy and deliver on it
• Assist in the development of new business proposals
• Execute media strategies, ensuring alignment with client objectives and target audiences
• Develop and maintain strong relationships with long-lead and short-lead media (broadcast a plus) and leverage these relationships to secure client features across broadcast, print, and digital
• Monitor media trends and competitor activity to inform client strategies and recommendations
• Oversee the planning and execution of PR and influencer events such as treatment days, press trips, product launches, desksides, mailers, etc.
• Be able to “manage up” to the VP, PR and CEO and effectively communicate issues/successes to senior staff with a sense of ownership and urgency; continually identify areas for team improvement
• Manage and mentor mid-level and junior staff, fostering a culture of growth, collaboration, and accountability
• Execute bi-annual reviews for direct report(s) and weekly 1:1’s, providing constructive feedback and identifying opportunities for professional development

Requirements

• Bachelor’s degree in communications, Journalism, Public Relations, English, Marketing a plus but not required
• 8 + years of relevant agency PR experience; experience in consumer healthcare preferred
• 3 + years of management experience
• Demonstrates the ability to effectively manage client accounts, including managing junior staff, handling crisis, and sticking to budgets
• Ability to synthesize a wide variety of information, then set both high level and detailed strategy accordingly
• Strong time management skills; ability to work quickly under pressure without sacrificing quality and maintaining impeccable attention to detail
• Big picture thinker with ability to ideate and execute end-to-end client strategy, down to the small details
• Outstanding written and verbal communication skills (strong writing, copy-editing, and presentation skills)
• Proven track record of generating results
• Highly organized, responsive, and punctual
• Problem solving skills and inner drive to improve efficiency and delivery beyond expectations for both the agency and for clients
• Hands-on mentality and strong work ethic; ability to thrive and remain highly organized in a fast-paced environment
• Anticipatory and proactive in nature coupled with consistency in following up
• Working knowledge of Microsoft Suite, Zoom, and Slack.

Benefits

• Competitive salary based on experience
• Performance-based bonus
• Generous contribution to healthcare, dental and vision plans
• 401K with company match and profit-sharing opportunities
• Flexible PTO, summer Fridays, and generous company holiday schedule
• Commuter benefits + FSA
• Cell phone reimbursement
• Annual wellness reimbursement
• Family planning & life event reimbursement
• Paid parental leave
• Learning and development opportunities
• Quarterly Days of Service