Hybrid Field Marketing Specialist

at LoanPro

• Job title: Field Marketing Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Associate's Degree
• Location requirements: Hybrid, Farmington, United States

About the role

• Field Marketing Specialist responsible for marketing campaigns and branding initiatives at LoanPro. Collaborating within the marketing team to drive product awareness and customer engagement.

Responsibilities

• Responsible for coordinating with other marketing and sales professionals to implement innovative campaigns for branding and product launches
• Research target audiences, record and track data from campaign results
• Collaborate on company social media channels to ensure brand uniformity
• Plan and execute various marketing projects under the direction of the Director of Integrated Marketing
• Assist with planning, execution, tracking and follow-up of various campaigns
• Research Third Party Conference opportunities
• Identify new and creative campaign and swag ideas
• Ensure the Director of Integrated Marketing and the team is on track with project completion and OKRs
• Explore, draft, and submit Third Party Awards/Presentations for LoanPro
• Research new and effective marketing vehicles and implement best practices
• Collaborate with Product Marketing on content for external channels
• Attain approval on campaigns prior to planning and execution
• Devise marketing campaigns with the goal of increasing product awareness and increasing sales and profit
• Take ownership of deep learning about our software, its functions, and how it fulfills our customers' needs
• Cultivate new business relationships, maintain existing business relationships with customers and partners

Requirements

• Associate's degree or 2-year equivalent in marketing, advertising, communication or related field preferred
• Fluency in the English language (speak, read, and write) required with the ability to edit, proofread, write, and communicate effectively
• Detail-oriented and organized with the ability to work calmly under pressure and have fun in a collaborative team environment
• Ability to effectively communicate with internal and external senior management, supervisors, peers, and clients
• Experience and strong understanding of Adobe Creative Suite (InDesign, Photoshop, Premiere and Illustrator)
• Understanding of layout and graphic design principles and application of professional services marketing materials
• Must be flexible with the ability to change needs and priorities
• Strong desire to learn
• Excellent oral and written communication skills, including facilitation of group presentations, and consulting skills
• Understanding of the lending industry, with the ability to become a subject matter expert on the job
• Proficiency in G Suite, Microsoft Office applications as well as industry-specific analysis software

Benefits

• 80% Medical/Dental
• PTO and Holiday Schedule
• HSA and 401K Match
• Wellness Rewards and EAP