Lead Marketing Manager responsible for overall marketing strategies and team management in a dynamic startup focused on influencer products. Collaborating cross - functionally to enhance brand presence and engagement.
About the role
- Field Marketing Specialist responsible for marketing campaigns and branding initiatives at LoanPro. Collaborating within the marketing team to drive product awareness and customer engagement.
Responsibilities
- Responsible for coordinating with other marketing and sales professionals to implement innovative campaigns for branding and product launches
- Research target audiences, record and track data from campaign results
- Collaborate on company social media channels to ensure brand uniformity
- Plan and execute various marketing projects under the direction of the Director of Integrated Marketing
- Assist with planning, execution, tracking and follow-up of various campaigns
- Research Third Party Conference opportunities
- Identify new and creative campaign and swag ideas
- Ensure the Director of Integrated Marketing and the team is on track with project completion and OKRs
- Explore, draft, and submit Third Party Awards/Presentations for LoanPro
- Research new and effective marketing vehicles and implement best practices
- Collaborate with Product Marketing on content for external channels
- Attain approval on campaigns prior to planning and execution
- Devise marketing campaigns with the goal of increasing product awareness and increasing sales and profit
- Take ownership of deep learning about our software, its functions, and how it fulfills our customers' needs
- Cultivate new business relationships, maintain existing business relationships with customers and partners
Requirements
- Associate's degree or 2-year equivalent in marketing, advertising, communication or related field preferred
- Fluency in the English language (speak, read, and write) required with the ability to edit, proofread, write, and communicate effectively
- Detail-oriented and organized with the ability to work calmly under pressure and have fun in a collaborative team environment
- Ability to effectively communicate with internal and external senior management, supervisors, peers, and clients
- Experience and strong understanding of Adobe Creative Suite (InDesign, Photoshop, Premiere and Illustrator)
- Understanding of layout and graphic design principles and application of professional services marketing materials
- Must be flexible with the ability to change needs and priorities
- Strong desire to learn
- Excellent oral and written communication skills, including facilitation of group presentations, and consulting skills
- Understanding of the lending industry, with the ability to become a subject matter expert on the job
- Proficiency in G Suite, Microsoft Office applications as well as industry-specific analysis software
Benefits
- 80% Medical/Dental
- PTO and Holiday Schedule
- HSA and 401K Match
- Wellness Rewards and EAP
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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