Executive Director leading credit card balance growth and pricing strategies at USAA. Fostering team collaboration and data - driven decision - making in financial services industry.
About the role
- Growth Marketing Manager shaping digital marketing strategies at Lloyds Banking Group. Leading cross-channel experiments and optimizing performance for scalable growth.
Responsibilities
- Design and run structured experiments across Paid Social, Affiliate, and emerging channels to prove incrementality and unlock scalable growth opportunities.
- Manage in‑platform execution across Meta and TikTok, optimising audiences, creative, formats, and measurement approaches.
- Develop, refine, and optimise creative templates grounded in audience insights and platform behaviours.
- Identify and explore new affiliate partners beyond traditional comparison sites.
- Document findings, codify procedure, and share insight across teams to uplift capability and drive consistent performance.
Requirements
- At least 5 years direct experience (preferred) managing multi-million pound budgets across paid social
- Advanced paid social expertise, especially across Meta and TikTok - including audience strategy, creative optimisation, and advanced measurement (e.g., conversion lift, incrementality testing).
- A strong creative eye, with the ability to guide and optimise assets for different audiences, formats, and funnel stages.
- Performance marketing experience, with the ability to interpret data, diagnose issues, uncover insights, and drive measurable commercial results.
- Cross‑channel curiosity and versatility, with enthusiasm for testing channels like PMax, Demand Gen, YouTube, Snapchat, Pinterest, and exploring new affiliate partnerships – to ensure marketing plans are outcome-first (rather than channel-siloed).
- A proactive, growth-focused attitude, comfortable in ambiguity, energised by experimentation, and motivated by uncovering new scalable opportunities.
Benefits
- A generous pension contribution of up to 15%
- An annual performance related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days’ holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
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