Hybrid Director – Payments Direct Sales

at Lloyds Banking Group

• Job title: Director – Payments Direct Sales
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Leeds, United Kingdom

About the role

• Director of Payments Direct Sales responsible for telephony sales strategy and performance management. Driving growth and improving sales capabilities in a financial services firm.

Responsibilities

• Own and deliver a telephony sales strategy that balances existing‑base growth (penetration, cross‑sell, upsell) and inbound lead conversion alongside targeted outbound activity into high‑propensity new customer pools.
• Translate strategy into a clear operating model covering capacity planning, sales rhythms, targets, forecasting, and execution.
• Ensure sales activity and behaviours align to good customer outcomes, particularly in a complex payments ecosystem (acquiring, terminals, gateway, e‑commerce, partnerships, open banking and embedded payments).
• Move beyond “numbers only” performance management by explicitly linking activity, behaviour, capability and outcomes.
• Ensure high standards of data quality and adoption, enabling accurate insight at seller, team and segment level.
• Work closely with Product, Marketing, COO, Revenue Operation and Banking coverage teams to ensure sales enablement keeps pace with product and proposition development.
• Define, own and embed a clear, repeatable sales methodology suitable for telephony‑based selling, ensuring the methodology is consistently applied across call structure, client need, value articulation, objection handling and converting to sale.
• Ensure delivery of an organized framework for colleague upskill, ensuring continuous improvement rather than one‑off training interventions.
• Establish and lead a focused coaching framework that includes regular call observation (live and recorded), clear behavioural standards and high-quality feedback that identifies insight into skills gaps and follows up with targeted coaching.
• Progress the deployment and optimisation of dialler technology to improve contact rates, seller productivity and customer experience.
• Set clear expectations for inbound conversion from franchise and non‑franchise lead sources, outbound sales into existing‑customer portfolios and targeted prospect pools.
• Align with Revenue Operations to ensure that dialler strategies align tightly to propensity modelling, segmentation and campaign priorities.
• Translate segmentation and sector strategy into clear campaign objectives and tailored value propositions.

Requirements

• Senior leadership experience running telephony sales teams in financial services, payments or closely related sectors.
• Proven success driving penetration, value growth and new acquisition.
• Deep experience implementing and scaling dialler‑based inbound and outbound sales strategies, CRM‑led management and performance governance.
• Hands‑on experience working with propensity models, lead scoring and segmented sales strategies.
• Proven success in building sales capability, not just hitting targets.
• Personal ability and personal investment in coaching and ability to build leaders who coach effectively and consistently.
• Comfortable addressing performance conversations while creating a culture of learning and improvement.
• Sets a clear standard for “what phenomenal looks like” in telephony sales.
• Operates with integrity and a relentless focus on customer and commercial outcomes.

Benefits

• Flexible working options
• Hybrid Working
• Job Share