Shopper Marketing Specialist partnering with teams to support campaign development and execution. Working in a hybrid role in Boston, MA at Boston Beer Company.
About the role
- Assistant Marketing Manager executing CRM marketing campaigns across Consumer Banking. Managing multi-channel strategies to enhance customer engagement and commercial outcomes.
Responsibilities
- Manage the delivery of CRM Marketing for Consumer Banking acquisition and onboarding.
- Effectively manage the CRM campaigns.
- Maintain a consistent focus on performance and automation.
- Manage ongoing programmes of work across Acquisition and Onboarding.
- Stay on top of marketing trends and experiment with new routes to market.
- Maintain high standards of execution across all campaign work.
Requirements
- Customer Relationship Management Marketing – Experience delivering CRM plans that optimize audience, channel, cadence, and content across paid, owned, and earned channels.
- Values & Behaviours – Thinks We not Me, outstandingly collaborative with peers and colleagues.
- Campaign Management – Deep and proven experience of assisting the delivery of multi-channel CRM campaigns safely and compliant to FCA rules.
- Agile Models of Operating and Fast Paced – Advocates agile ways of working.
- Control Management – experience managing budgets, workflows and risks associated with marketing plans.
Benefits
- A generous pension contribution of up to 15%
- An annual performance related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 28 days’ holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
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