Director of Growth Marketing at Caseware leading demand generation strategies for North America. Collaborating with sales and product marketing to enhance customer acquisition efforts.
About the role
- Head of Growth overseeing B2C and B2B strategies for Aparkado's growth and revenue. Leading integrated growth teams and optimizing performance in a dynamic startup environment.
Responsibilities
- Overall responsibility for Growth (B2C & B2B)
- Development and ownership of the end-to-end growth strategy for the company
- Line and functional leadership as well as development of an integrated growth team including Marketing & Sales
- Responsibility for all central growth and revenue KPIs (e.g., user growth, revenue, retention)
- Close coordination with Product, Data and the Founder to ensure scalable growth
- B2C growth & acquisition
- Development and implementation of a scalable B2C growth strategy
- Responsibility for App Store Optimization (ASO)
- Planning, management and optimization of paid acquisition channels
- Building and scaling organic growth channels
- KPI ownership for Customer Acquisition Cost (CAC)
- Lifecycle Marketing & Monetization
- Design and execution of activation, engagement and retention campaigns
- Building segmentations and personalized lifecycle journeys
- Development of habit-forming mechanisms to increase usage frequency
- Community & Supply Growth
- Strategic development and maintenance of a strong, trusted community
- Development of initiatives to strengthen loyalty, trust and advocacy
- Close collaboration with Product & Support
- Sales & Key Account as part of the Growth team (B2B)
- Overall responsibility for B2B sales as an integral part of the growth organization
- Building, managing and optimizing the entire B2B funnel
- Sales pipeline, CRM & Revenue Operations
Requirements
- Several years of experience in Growth, Revenue, Marketing or Sales leadership roles
- Proven success in building and scaling B2C and/or B2B growth models, ideally in an early-stage company (startup)
- Strong data-driven mindset with clear KPI and revenue accountability
- Experience leading interdisciplinary teams (Marketing & Sales)
- Hands-on mentality combined with strategic and entrepreneurial thinking
- Excellent communication and stakeholder management skills
- Independent and structured working style
Benefits
- Impact from day one: Shape a product that changes the lives of thousands of truck drivers across Europe.
- Dynamic environment: Work in a highly motivated startup with short decision-making cycles.
- Flexibility: Hybrid work in Cologne or remote — you choose.
- Development: We invest in your growth, professionally and personally.
- Team culture: Join an ambitious team that celebrates successes together and tackles challenges.
Job title
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