About the role

Lead Industry Marketing Manager responsible for Go-To-Market strategies at LiveRamp. Focusing on Agencies, Data Sellers, Publishers, and Tech Platforms to drive business growth.

Responsibilities

Be the subject matter expert and strategic partner to the commercial team across your key partner customer types: Agencies, Data Sellers, Publishers, & Tech Platforms
Own crafting differentiated external solution narratives and messaging that elevate LiveRamp’s market position and drives new business growth
By client type, contextualize client use cases, challenges, and solutions in the framework of LiveRamp products to drive consumption and adoption
Partner with Product Marketing & Enablement to develop easy-to-understand industry solutions-focused go to market programs, trainings, and content
Oversee the development of audience-based go-to-market strategies to achieve pipeline, adoption, and revenue targets
Educate the organization on your industries’ key trends: market dynamics, client challenges, news and relevant competitor news, etc
Accelerate market awareness and solution adoption through compelling thought leadership content and customer stories
Produce high-value external content for all stages of the funnel
Identify new growth areas, new technology, and emerging product/service opportunities per industry and be the feedback loop to Product
Track, measure, and report against key solutions and marketing KPIs

Proven B2B/SaaS solutions marketing leader or Travel & Hospitality marketing leader with 6+ years of experience
Demonstrated experience in building breakthrough solutions positioning and go-to-market strategies that drive marketing execution plans in fast-growth organizations
Deep adtech & data industry knowledge and ability to rapidly digest complex concepts and translate them into digestible marketing output
A strong strategic revenue-related background and mindset
Ability to craft stories & narratives for cross-product solutions, focused on delivering business value to customers and prospects
Experience working with product management, product marketing, marketing / demand generation, sales teams, and sales enablement, with an emphasis on enabling sales to successfully execute
Strong business acumen with the ability to understand buyers' most critical business issues and the ability to translate solutions capabilities into real business value
Executive presence as well as strong leadership skills to influence across organizational lines
Outstanding interpersonal, verbal, written communication, presentation, and process facilitation skills with the ability to present views in a compelling manner
Highly-collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment
Startup personality: smart, ethical, friendly, hard-working, and proactive (no exceptions)

Work with talented, collaborative, and friendly people who love what they do.
We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.
Flexible paid time off, paid holidays, options for working from home, and paid parental leave.
LiveRamp offers a comprehensive benefits package designed to help you be your best self in your personal and professional lives. Our benefits package offers medical, dental, vision, life and disability, an employee assistance program, voluntary benefits as well as perks programs for your healthy lifestyle, career growth and more.
Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead.
Employee Stock Purchase Plan - 15% discount off purchase price of LiveRamp stock (U.S. LiveRampers)
A comprehensive office equipment and ergonomics program—we provide you with equipment and tools to be your most productive self, no matter where you're located.