Field Marketing Manager executing innovative marketing strategies for residential and commercial contractors. Positioned at USG Corporation to enhance contractor engagement and market awareness.
About the role
- Field Marketing Manager for EMEA focused on event strategy in DACH. Collaborating with Sales and Marketing teams to optimize field marketing programs.
Responsibilities
- Own your region marketing plan: propose the best marketing mix for the region (DACH, UK+Nordics), make recommandations in terms of localization needs, source local vendors
- Plan and execute GitGuardian events strategy in the region
- Design memorable event experiences that differentiate GitGuardian from competitors
- Measure campaign efficiency and optimise to drive pipeline generation
- Manage the marketing budget for the region
- Align with local sales and BDR teams
- Coach them on best approaches depending on tactics
- Adapt GitGuardian's messaging and positioning for German-speaking audiences, ensuring cultural relevance and resonance in the DACH market
Requirements
- Business-level fluency in German (C2)
- Organizational skills & attention to detail: You can manage 3-5 events and other tactics simultaneously at different stages, prioritize effectively, and handle last-minute crises without breaking a sweat
- Pipeline generation mindset: Strong understanding of B2B demand generation metrics (MQLs, SQLs, pipeline contribution, ROI) and experience working closely with Sales teams to define event success criteria and ensure proper lead follow-up
- Experience in DACH markets: 1-2 years working in or marketing to DACH regions, with understanding of local business culture differences (formal vs. informal communication, decision-making processes, relationship-building approaches). Familiarity with key cybersecurity events in this region is a plus
- Local marketing plan building experience combining different tactics to meet the objectives, working in collaboration with centralized resources such as SEA and SMA managers
- Creativity & Memorable Experience Design: Demonstrated ability to create memorable, differentiated event or campaign experiences. You have examples of creative activations, unique formats, or innovative approaches to stand out
- Sales Coaching & Event Performance Management: Experience coaching BDRs and sales reps on event best practices. Ability to observe performance during events and provide constructive feedback on booth engagement, lead qualification, and on-site sales behavior
- You're comfortable using AI tools in your day-to-day work: whether that's Claude, Gemini, or other LLMs to move faster, write sharper, and automate repetitive tasks. Bonus if you've experimented with agents or built simple workflows that remove friction from your process
Benefits
- Package that includes BSPCE
- Lunch voucher (Swile, 12€ at 50%)
- Sponsored Wellpass (gymlib)
- Non-charged health insurance for children (Sidecare / Generali)
- Up to €300 to improve your home office set-up
- Yearly holiday allowance
- Referral bonus of 4000€ for any new Guardian we might hire thanks to you
- Team building: monthly budget dedicated to each employee that you can spend as you wish, with colleagues (latest examples to date: Michelin star restaurant, karaoke, stand-up show, kitesurfing week-end, ...)
- Remote policy: hybrid (3 days/week at the office in Paris)
- Opportunities for career development in the long term
Job title
Job type
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Degree requirement
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