Online - Marketing Project Manager running online marketing projects and campaigns in collaboration with clients at Netzdenke OHG. Overseeing strategy, campaign optimization, and customer engagement activities.
About the role
- Marketing Specialist at MICHELIN Connected Fleet, developing growth strategies for sustainable mobility within Latin America. Collaborating across functions for integrated marketing efforts.
Responsibilities
- Identify sustainable growth opportunities by conducting hypothesis tests with partners, channels and campaigns to generate new business.
- Develop and implement strategies to increase acquisition, retention and conversion in the small fleet and carrier segments, applying growth-hacking methodologies across all sales channels.
- Propose and execute growth-marketing initiatives in collaboration with Commercial, Technology, Communications, BI and Customer Service teams, ensuring integrated, data-driven efforts.
- Contribute to sales channel results by optimizing and automating marketing processes to increase efficiency and commercial impact.
- Manage the impact on the marketing and sales funnel by monitoring KPIs, analyzing results and structuring action plans for continuous performance improvement.
- Monitor the effectiveness of implemented initiatives by preparing executive reports, establishing tracking mechanisms and sharing learnings and best practices.
- Recommend improvements to processes and tools focused on generating additional business and accelerating the acquisition and retention sales cycle.
Requirements
- Bachelor's degree in a related field
- Advanced English
- Knowledge of CX (customer experience)
Benefits
- Commuter allowance or shuttle reimbursement
- Meal and/or food allowance
- Multi-benefits card
- Health and dental insurance
- Profit sharing
- Childcare assistance
- Extended parental leave
- Life insurance
- Gympass
- Payroll-deductible loan
- Employee stock purchase plan
- Birthday day off
- Discount agreements with partner companies (language schools, colleges/universities)
- Discounts on Michelin tire purchases
- Annual flu vaccination campaign
- Mental health promotion program
- Development platform
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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