Field Marketing Manager for EMEA focused on event strategy in DACH. Collaborating with Sales and Marketing teams to optimize field marketing programs.
About the role
- Field Marketing Manager executing innovative marketing strategies for residential and commercial contractors. Positioned at USG Corporation to enhance contractor engagement and market awareness.
Responsibilities
- develop and execute strategic programs and promotional campaigns in collaboration with Sales and Channel Teams
- drive successful field-level activation for new product launches
- champion customer engagement and loyalty through dynamic field marketing initiatives
- localize and adapt national marketing campaigns
- serve as the primary field liaison between Marketing, Sales, Product Management, and customers
- develop, launch, and assess merchandising and educational programs with key distributor partners
- monitor, measure, and report program performance
Requirements
- 5+ years of experience in marketing, sales or customer service
- demonstrated experience collaborating closely with sales teams, distributor partners, and product management
- manage budgets and optimizing spend to achieve campaign results
- hands-on experience organizing events, jobsite demonstrations, training clinics, or contractor engagement programs
- knowledge of gypsum, ceiling systems, or other construction products and industry channels (contractors, distributors, installers) strongly preferred
- ability to translate national campaigns into effective local initiatives
- strong communication, presentation, and relationship-building skills
- willingness to travel regionally and occasionally nationally (estimated 30-40%)
Benefits
- two medical insurance options
- vision and dental coverage
- 401(k) Investment Plan with company match
- pension plan
- life insurance
- accident insurance
- legal insurance
- pet insurance
- Quarterly (hourly) / Annual (salary) bonus potential
- paid time off
- paid holidays
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