Marketing Specialist at MICHELIN Connected Fleet, developing growth strategies for sustainable mobility within Latin America. Collaborating across functions for integrated marketing efforts.
About the role
- Digital Marketing Specialist optimizing user experience via data analysis and CRO techniques for Michelin Connected Fleet. Collaborating with design teams to enhance web performance and customer insights.
Responsibilities
- Identify bottlenecks and drop-off points by analyzing user behavior data using tools such as Google Analytics, Hotjar, Qualtrics and Amplitude, and propose improvements to the sales funnel.
- Create, implement and optimize experiments using CRO tools (Optimizely, VWO, Google Optimize), test hypotheses and evaluate the impact of different variations on conversion rates.
- Collaborate with design and front-end teams to identify opportunities to improve page and form layout, navigation and functionality based on quantitative data and qualitative feedback.
- Build interactive dashboards in tools such as Google Data Studio or Tableau to track key KPIs (conversion rate, bounce rate, average time on page, overall conversion) and generate actionable insights.
- Produce monthly user behavior analysis reports, providing clear recommendations to marketing and sales teams for adjustments to acquisition and retention strategies.
Requirements
- Bachelor's degree in Marketing or a related field
- Advanced Microsoft Office skills
- Knowledge of Customer Experience (CX)
Benefits
- Commuter allowance or shuttle reimbursement
- Meal and/or food allowance
- Multi-benefit card
- Health and dental insurance
- Profit-sharing (results participation)
- Childcare assistance
- Extended parental leave
- Life insurance
- Gympass
- Payroll-deductible loan
- Employee stock purchase plan
- Birthday day off
- Discount partnerships with partner companies (language schools, universities)
- Discounts on Michelin tire purchases
- Annual flu vaccination campaign
- Mental health promotion program
- Development platform
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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