Coordenador de CRM desenvolvendo e executando campanhas de marketing na Dotz. Apoiando a análise de performance e criando estratégias de relacionamento com os clientes.
Responsibilities
Create and execute CRM campaigns based on customer segmentation and propensity models.
Design and implement multichannel relationship workflows.
Collaborate with the Marketing team to enable and deliver campaigns.
Ensure quality and control of campaign flows by validating data before launch.
Generate insights and drive strategic discussions with the team.
Requirements
Creative, proactive and analytical profile with strong attention to detail.
Experience with campaign management platforms (e.g., Salesforce, Adobe, Responsys).
Experience with segmentation, A/B testing and performance analysis.
Ability to work collaboratively with cross-functional teams.
Proficiency in SQL and analytics tools such as Power BI or similar.
Experience managing high-frequency campaigns with a strong focus on conversion.
Benefits
SulAmérica health insurance *
SulAmérica dental insurance *
Annual variable compensation (PLR) *
Flexible benefits card: Flash *
Birthday day off *
Dotz credits on your birthday *
Additional Dotz credits for tenure on your birthday starting from the first year *
Discounts at major pharmacy chains *
TotalPass membership *
Childcare assistance *
Partnership with Open English *
Partnership with C4life: access specialized support in areas including psychological, legal, financial, social, and pet care *
Various other initiatives and many Dotz within our "Ganha Mais" program, which aims to bring the best benefits to Dotzeiros. Caring for #OurPeople is one of our main purposes, and we constantly strive to offer the best so we can continue enjoying the journey with passion. *
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