Digital Marketing Consultant developing marketing strategies for financial advisors at LPL Financial. Collaborating with advisors to enhance their digital presence and drive business growth.
About the role
- Digital Marketing Platform Technologist working at Lincoln Financial to drive platform optimization and stability to support marketing efforts. Collaborates with stakeholders and contributes to AI enhancements.
Responsibilities
- Oversees platform operations by monitoring performance, identifying issues, and implementing solutions
- Collaborates with cross-functional teams to align platform strategies with business objectives
- Mentors junior team members by providing guidance, training, and performance feedback
- Manages AI initiatives and optimization to enhance platform capabilities and drive automation
- Conducts comprehensive platform analysis to assess functionality, performance, and user experience
- Manages platform support by developing troubleshooting guides, training materials, and escalation procedures
- Leads integration projects by coordinating with stakeholders, managing timelines, and ensuring quality deliverables
- Develops vendor relationships by negotiating contracts, managing performance, and evaluating service delivery
- Implements internal control functions by establishing procedures, conducting audits, and ensuring compliance
- Drives innovation initiatives by researching emerging technologies, testing new solutions, and proposing improvements
- Facilitates platform advocacy by presenting to stakeholders, building consensus, and securing buy-in
- Evaluates platform opportunities by analyzing market trends, assessing organizational needs, and recommending solutions
Requirements
- 3-5+ years of experience in technology and marketing platforms that are directly aligned to the specific responsibilities for this role.
- Bachelor’s degree or equivalent work experience.
- Effective verbal and written communication skills.
- Analytical skills and close attention to detail are necessary.
- Ability to adapt quickly in a changing work environment.
- Proficiency with Microsoft Office Suite, especially with Excel functions and visualization tools.
Benefits
- PTO/parental leave
- Competitive 401K and employee benefits
- Free financial counseling, health coaching, and employee assistance program
- Tuition assistance program
- Work arrangements that work for you
- Effective productivity/technology tools and training
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