PPC Strategist responsible for developing and executing performance marketing strategies for QS Events. Collaborating with teams to optimize campaigns and improve lead quality.
About the role
- Senior Paid Media Specialist driving performance across multiple platforms at LimeLight Marketing. Leading campaigns, mentoring team members, and developing innovative ad strategies.
Responsibilities
- Leads client-facing paid media discussions and strategic reviews
- Collaborates with designers, writers, SEO specialists, and account managers
- Communicates campaign performance, trends, and recommendations clearly
- Trains and supports internal team members across departments
- Develops advanced, multi-channel paid media strategies
- Leads strategic planning and campaign roadmapping
- Refines targeting, creative testing, and budget allocation
- Innovates new campaign formats and channel mixes based on data insights
- Manages daily optimization across platforms including Meta, Google, LinkedIn, and TikTok
- Builds and presents advanced campaign reporting with strategic insights
- Tracks and interprets key metrics such as ROAS, CAC, LTV, and conversion rates
- Mentors junior and mid-level media specialists
Requirements
- 5–7+ years of paid media experience in an agency or fast-paced in-house environment
- Mastery of Google Ads, Meta, LinkedIn, YouTube, and programmatic platforms
- Deep understanding of ad strategy, conversion tracking, and audience segmentation
- Experience in ecommerce, lead generation, and cross-channel marketing
- Ability to mentor, guide, and inspire others
- Exceptional data fluency and storytelling using reporting tools
- Bachelor’s degree in Marketing, Advertising, or related field (Google/META certifications a plus)
Benefits
- Flexible (self-managed) vacation
- Flexible schedule with the option for ½ day Fridays
- 10 company-paid holidays
- Extended paid holiday break (Christmas Eve–New Year’s Day)
- Medical, dental, and life insurance
- Simple IRA with 3% company match and financial wellness sessions
- Paid maternity and paternity leave
- Remote work stipend
- Wellness bonus and group wellness activities
- Strengths-based, performance-oriented culture
- Weekly group learning and growth opportunities
- Incredible team retreat + epic holiday party
- Beautiful new office space
- Employee and client referral bonuses
- Supportive leadership that empowers and engages you
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