Director of Brand and Digital Experience at Lessen transforming real estate services with digital strategies. Responsible for brand architecture, website optimization, and cross - functional collaboration.
About the role
- Director of Brand and Digital Experience defining, building, and scaling Lessen’s brand presence. Managing website content and operations to enhance brand loyalty and drive revenue growth.
Responsibilities
- Define and evolve Lessen’s brand architecture across Residential, Commercial, Marketplace, Lessen360, Lessen Pro, Direct, and emerging services
- Develop and maintain brand guidelines (visual system, tone, messaging alignment)
- Ensure brand consistency across sales enablement, campaigns, product launches, executive communications, and events
- Elevate Lessen from “property services provider” to our new positioning
- Partner with Product Marketing to translate vertical and persona-based messaging into compelling visual narratives
- Owns Lessen.com as a strategic business platform. Responsibilities include leading full website redesign and ongoing optimization
- Defining UX, UI, information architecture, and conversion strategy
- Ensuring clear and differentiated AI storytelling (including Aiden)
- Structuring content around personas, verticals, and ICPs
- Partnering with Demand Gen on SEO, CRO, analytics, and performance optimization
- Managing developers, agencies, and external partners
- Maintaining release cadence aligned with product innovation cycles
- Translate technical differentiation into intuitive visual narratives
- Ensure consistent representation of AI capabilities and platform innovation
- Develop comparison visuals and proof frameworks
- Create compelling metrics storytelling (ROI, efficiency, automation impact)
- Lead internal designers and creative contractors
- Scale team capabilities as company grows
- Collaborate closely with Product, Product Marketing, Demand Generation, Sales Leadership, Executive Team
Requirements
- Bachelor’s degree in Marketing, business or related field
- 8–12+ years in brand, digital, or creative leadership roles
- Proven experience leading a website redesign as a strategic growth initiative
- Experience in B2B, SaaS, platform, or technology-enabled services companies
- Strong understanding of UX/UI and digital conversion strategy
- Experience building scalable brand systems
- Ability to translate complex product differentiation into compelling storytelling
- Experience collaborating with executive leadership
Benefits
- Competitive compensation
- Health, Dental, Vision, Life, Disability options
- 401K retirement savings plan
- Paid vacation, federal and floating holidays
- Maternity/Paternity Pay
- Career advancement opportunities
- All the tools you'll need to be successful
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