Sr Specialist, Regional Marketing responsible for driving sales and marketing initiatives. Collaborating with teams and optimizing lead management for Mitsubishi Electric Trane HVAC US.
About the role
- Senior Manager driving B2B marketing strategy for Labcorp's enterprise diagnostics solutions. Focused on specialty testing growth and multi-channel marketing strategies to achieve targets.
Responsibilities
- Collaborate to understand sales cycle, buyer journey, personas, competitive dynamics, and market opportunity to inform go-to-market strategy
- Lead the development & refinement of value proposition, product/solution positioning and message architecture, and content strategy for assigned business areas, with a focus on growing specialty testing within health system relationships
- Define key audience segments and targeting criteria for marketing campaigns
- Lead development and implementation of marketing campaigns designed to achieve business goals, using a variety of marketing channels including web, digital, paid advertising, email, PR, events, sponsorships, sales enablement and more
- Analyze marketing activity against stated business objects and defined campaign goals; identify optimizations to enhance marketing performance
- Collaborate to identify cross-audience opportunities to support brand awareness and generate demand across our global enterprise
- Deliver multi-channel campaign plans in alignment with marketing plan and budget
- Work closely with other marketing disciplines (digital, creative, content, communications, research) to implement effective channel strategies and optimize based on performance
- Lead tactic sequencing and prioritization
- Collaborate to accurately track marketing budget allocation and spend
- Serve as marketing business partner to the segment P&L owners
- Understand partners’ priorities, business initiatives, and key performance indicators to align marketing resources with business objectives
- Collaborate closely with specialty testing product owners and marketers to support specialty growth in health systems
- Deliver annual strategic marketing plan for assigned business areas
- Run recurring meeting cadence with partners and stakeholders to provide status updates, share marketing performance, deepen business acumen, provide recommendations, and solicit feedback to ensure alignment
- Build support and buy-in for approaches and ideas in a way that fosters engagement
- Provide open and transparent communication across the organization
- Work collaboratively with marketing colleagues, using agreed-upon processes to drive B2B marketing initiatives to market
- Work with external agency and vendor partners as needed to efficiently launch marketing strategies
- Manage team of 1-2 marketers to effectively meet timelines and deliverables
Requirements
- 8-10 years of marketing experience
- Bachelor's degree in Marketing, Communications, Science, or Business preferred
- Life sciences or healthcare marketing experience preferred
- Specific expertise in a multi-channel marketing environment required
- Copywriting and editing skills required
- Adaptable in the face of shifting priorities
- Self-motivated, with a see it/own it/do it mentality
- Decisive, with the ability to make sound decisions and move work forward in the face of ambiguity
- A clear, concise, and timely communicator
- Excellent at building strong relationships
- Confidently able to generate buy-in, uniting groups/teams around a common vision
- Committed to fostering an engaging, inclusive, and supportive work environment
Benefits
- Medical, Dental, Vision
- Life
- STD/LTD
- 401(k)
- Paid Time Off (PTO)
- Flexible Time Off (FTO)
- Tuition Reimbursement
- Employee Stock Purchase Plan
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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