Strategic Marketing Coordinator at Erickson Senior Living implementing marketing campaigns and strategies. Collaborating with internal teams and managing project execution for community goals.
About the role
- Group Manager leading B2B paid acquisition marketing efforts at Superhuman. Overseeing strategy and execution across growth channels in a collaborative environment.
Responsibilities
- Own execution and performance of B2B paid acquisition campaigns, from strategy through day-to-day optimization.
- Build and maintain growth forecasts tied to Superhuman revenue targets, CAC, and efficiency goals.
- Partner cross-functionally with Demand Generation, Lifecycle, Sales, and Product Marketing to drive B2B revenue growth.
- Design and evolve a robust measurement framework that connects performance marketing to Commercial, EDU, and Enterprise revenue.
- Establish a structured pipeline for experimentation and innovation across B2B marketing channels.
- Lead the testing roadmap end to end—hypothesis development, experiment design, analysis, and scaling of learnings.
- Manage and mentor 1–2 channel specialists and contractors, providing coaching on both channel strategy and career development while remaining deeply engaged in execution.
- Lead performance strategy and execution across Paid Social, Display, and Video to drive B2B self-serve growth on desktop and mobile.
- Develop and own a unified, cross-channel roadmap that aligns incrementality-based testing, budgeting, and insights across channels, including Paid Search, 6sense, LinkedIn, Paid Social, Display, and YouTube.
- Partner with Data Science, Product, Engineering, Creative, and Product Marketing to improve attribution, reporting, experimentation, and creative effectiveness.
- Monitor and clearly communicate channel performance, surfacing opportunities, risks, and insights to leadership while driving toward LTV/CAC, CPA, and incrementality goals.
Requirements
- 8-10+ years of experience in digital or performance marketing, with deep expertise in B2B paid acquisition.
- Proven ability to connect creative, data, and channel strategy to measurable business outcomes (LTV/CAC, CPA, incrementality).
- Experience managing and developing a small team, including coaching, feedback, and performance management.
- Comfortable as a working manager—able to dive into platforms, diagnostics, and experiment design while owning long-term strategy.
- Strong analytical skills and a track record of data-driven decision-making; experience with SQL, experimentation frameworks, and incrementality testing is a plus.
- Hands-on experience with major performance platforms (LinkedIn, Google, Microsoft) and managing external partners, vendors, and creative agencies.
- Highly collaborative, with experience partnering across Creative, Product Marketing, Data Science, Product, and Engineering.
- A builder mindset: values experimentation, continuous improvement, and operating with rigor and urgency.
- Alignment with Superhuman’s MOVE statements and culture.
Benefits
- Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
- Disability and life insurance options
- 401(k) and RRSP matching
- Paid parental leave
- 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
- Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
- Annual professional development budget and opportunities
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