Hybrid Group Manager, Acquisition Marketing, B2B

at Grammarly

• Job title: Group Manager, Acquisition Marketing, B2B
• Job type: Full Time
• Experience level: Senior, Lead
• Salary: $186,000 - $255,000 per year
• Degree requirement: Professional Certificate
• Tech skills: SQL
• Location requirements: Hybrid, San Francisco, United States

About the role

• Group Manager leading B2B paid acquisition marketing efforts at Superhuman. Overseeing strategy and execution across growth channels in a collaborative environment.

Responsibilities

• Own execution and performance of B2B paid acquisition campaigns, from strategy through day-to-day optimization.
• Build and maintain growth forecasts tied to Superhuman revenue targets, CAC, and efficiency goals.
• Partner cross-functionally with Demand Generation, Lifecycle, Sales, and Product Marketing to drive B2B revenue growth.
• Design and evolve a robust measurement framework that connects performance marketing to Commercial, EDU, and Enterprise revenue.
• Establish a structured pipeline for experimentation and innovation across B2B marketing channels.
• Lead the testing roadmap end to end—hypothesis development, experiment design, analysis, and scaling of learnings.
• Manage and mentor 1–2 channel specialists and contractors, providing coaching on both channel strategy and career development while remaining deeply engaged in execution.
• Lead performance strategy and execution across Paid Social, Display, and Video to drive B2B self-serve growth on desktop and mobile.
• Develop and own a unified, cross-channel roadmap that aligns incrementality-based testing, budgeting, and insights across channels, including Paid Search, 6sense, LinkedIn, Paid Social, Display, and YouTube.
• Partner with Data Science, Product, Engineering, Creative, and Product Marketing to improve attribution, reporting, experimentation, and creative effectiveness.
• Monitor and clearly communicate channel performance, surfacing opportunities, risks, and insights to leadership while driving toward LTV/CAC, CPA, and incrementality goals.

Requirements

• 8-10+ years of experience in digital or performance marketing, with deep expertise in B2B paid acquisition.
• Proven ability to connect creative, data, and channel strategy to measurable business outcomes (LTV/CAC, CPA, incrementality).
• Experience managing and developing a small team, including coaching, feedback, and performance management.
• Comfortable as a working manager—able to dive into platforms, diagnostics, and experiment design while owning long-term strategy.
• Strong analytical skills and a track record of data-driven decision-making; experience with SQL, experimentation frameworks, and incrementality testing is a plus.
• Hands-on experience with major performance platforms (LinkedIn, Google, Microsoft) and managing external partners, vendors, and creative agencies.
• Highly collaborative, with experience partnering across Creative, Product Marketing, Data Science, Product, and Engineering.
• A builder mindset: values experimentation, continuous improvement, and operating with rigor and urgency.
• Alignment with Superhuman’s MOVE statements and culture.

Benefits

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities