Customer Success Specialist engaging with customers to help maximize their revenue and product adoption. Working with hotel clients on their business growth while providing superior customer care.
About the role
- CRM Manager at L&T focusing on enhancing customer relationships through data-driven strategies. This role involves campaign optimization across multiple channels and reporting for marketing initiatives.
Responsibilities
- Turn data into genuine customer relationships.
- Design, manage and optimize CRM campaigns across all relevant channels (email, app, push, print, POS)
- Develop and implement automated customer journeys, trigger-based flows and transactional communications
- Translate data and KPIs into clear, actionable recommendations for Marketing, Sales and Management
- Reporting: from ad-hoc analyses to dashboards
- Further develop and manage the loyalty program and build innovative CRM initiatives
- Ensure data quality and expand segmentation and scoring models
- Close collaboration with Data Protection/Privacy, IT, Controlling/Finance and Marketing
Requirements
- CRM experience (in-house or agency) and proven experience implementing customer journeys and trigger-based campaigns
- Deep understanding of customer centricity and enthusiasm for data-driven marketing
- Solid knowledge of CRM and marketing automation tools (e.g., Salesforce, Emarsys, Bloomreach, Apteco, HubSpot or similar)
- Strong analytical skills and experience deriving action plans from KPIs and reports
- Technical affinity for tools, strong data literacy and expertise in segmentation, personalization and predictive modeling
- Hands-on mentality, team player, and ability to communicate complex topics clearly
- Ideally experience with ERP systems, BI tools or SQL
- Ability to be on-site in Osnabrück for two consecutive days at least every two weeks
Benefits
- 40% employee discount on most of our assortment
- 6 weeks of vacation per year
- E-bike/bike leasing
- Hansefit corporate benefits and other attractive benefit partnerships
- Rooftop terrace, quiet room and several comfortable break rooms
- Nearby L&T staff parking and free underground bicycle parking for bikes
- Our on-site eatery
- Legendary team and employee events
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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