Sr Specialist, Regional Marketing responsible for driving sales and marketing initiatives. Collaborating with teams and optimizing lead management for Mitsubishi Electric Trane HVAC US.
About the role
- Lead Lifecycle Marketing Manager driving client engagement strategies for Kraken's sustainable energy solutions. Oversee programs from acquisition to retention across global markets.
Responsibilities
- Devise and stand-up an end-to-end nurture program across the full lifecycle to drive acquisition all the way to adoption, retention and upsell;
- Define persona and audience segments to develop tailored campaigns across email, small-scale events, webinars, newsletters and other channels, and blend in unique Kraken experiences;
- Develop the right mix of always-on automated workflows and proactive, one-off engagement touch points (such as end of year campaign);
- Run a global program initially from the US through Europe to Japan and Australia;
- Partner with customer success, sales and marketing to align on messaging, timing, touchpoints and execution;
- Assist Customer Success team in running Product Councils;
- Measure and report on funnel health and program performance.
Requirements
- Minimum 5 years of experience in lifecycle marketing, customer marketing, product marketing or campaign marketing;
- Background in an enterprise B2B software;
- Ideally background in energy, utilities or sustainability;
- Ideally global or international experience;
- Excited about building things from scratch but also optimizing programs once they’re built;
- Ability to build sophisticated programs for senior stakeholders but with Kraken personality.
Benefits
- Health insurance
- Flexible working arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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