LATAM Marketing Manager developing and implementing marketing strategies for surgical solutions portfolio in Latin America. Responsible for market analyses, product positioning, and sales support.
MS
Hybrid Associate Director, U.S. Marketing – HCC Insights, Data & Optimization
Posted 8 hours ago
About the role
- Associate Director U.S. Marketing supporting strategic insights and data optimization for respiratory treatments. Collaborating with cross-functional teams to enhance patient marketing strategies.
Responsibilities
- Translate patient, caregiver, and market insights into clear opportunities that shape patient marketing strategy, messaging, and experience design.
- Define research objectives and oversee qualitative and quantitative studies to understand patient needs, barriers, motivations, and journey dynamics.
- Partner with analytics, digital, and marketing teams to build measurement frameworks that evaluate full-funnel performance across DTC and patient engagement channels.
- Develop and maintain dashboards, reporting structures, and KPIs that provide visibility into campaign effectiveness and consumer behavior trends.
- Identify performance optimizations and recommend data-driven enhancements to targeting, messaging, channel mix, and journey design to improve patient acquisition and conversion.
- Support test-and-learn agendas by designing hypotheses, creating experimentation plans, and analyzing outcomes to inform future marketing strategies.
- Collaborate with cross-functional partners, including brand, media, digital, CRM, market research, analytics, and agency teams, to ensure insights and data are embedded throughout planning and execution.
- Synthesize complex data into clear, compelling narratives and recommendations for senior leadership and key stakeholders.
- Monitor competitive trends, category dynamics, and shifts in patient expectations to inform proactive strategy adjustments.
- Ensure all insight generation, data usage, and analytic practices adhere to compliance, privacy, and regulatory guidelines.
Requirements
- Minimum 5 years of progressive experience across marketing, sales, market access (or related experiences) in pharmaceutical or biotechnology industry.
- Preferred experience in insights, analytics, marketing science, or data-driven strategy.
- Strong understanding of patient and consumer behavior, healthcare market dynamics, and patient journey analytics.
- Proven experience translating insights and data into actionable marketing recommendations.
- Expertise in digital analytics, media measurement, CRM analytics, A/B testing, and full-funnel performance evaluation.
- Ability to synthesize complex data into clear narratives for diverse stakeholders.
- Strong project management skills and experience working cross-functionally in agile or matrixed environments.
- Excellent communication and presentation skills.
- Familiarity with compliance, regulatory considerations, and data privacy requirements (e.g., HIPAA) as they relate to patient marketing.
Benefits
- medical, dental, vision healthcare and other insurance benefits (for employee and family)
- retirement benefits, including 401(k)
- paid holidays
- vacation
- compassionate and sick days
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