Marketing Manager crafting impactful narratives for AI data solutions at Maxa. Collaborating with Product and Sales to drive demand and engagement with corporate financial buyers.
About the role
- LATAM Marketing Manager developing and implementing marketing strategies for surgical solutions portfolio in Latin America. Responsible for market analyses, product positioning, and sales support.
Responsibilities
- Develop and execute strategic and tactical marketing plans for the surgical solutions portfolio in Latin America, aligned with the company’s global objectives.
- Conduct comprehensive market analyses, including trends, competitors, customer needs, and growth opportunities.
- Define product positioning and key messages for the different markets across Latin America.
- Work closely with local sales teams to ensure proper implementation of marketing strategies and support the achievement of commercial objectives.
- Manage new product launches, from planning through execution and post‑launch follow‑up.
- Develop and manage the marketing budget for the region, ensuring efficient allocation of resources.
- Monitor and analyze the performance of marketing campaigns, making adjustments as needed to optimize results.
- Establish and maintain strong relationships with KOLs (Key Opinion Leaders) and healthcare professionals in the region.
- Ensure compliance with all local regulations and ethical standards within the medical device industry.
- Train and support sales teams on products and marketing strategies.
Requirements
- Bachelor’s degree in marketing, Business Administration, Health Sciences, or a related field.
- Master’s degree in marketing or an MBA is a plus.
- Minimum of 7 years of progressive experience in product marketing, preferably in the medical device or pharmaceutical industry, with a focus on surgical solutions.
- Demonstrated experience managing marketing activities for the Latin American region.
- Strong understanding of healthcare markets and regulatory dynamics in Latin America.
- Excellent verbal and written communication skills in Spanish, English, and Portuguese (fluency required).
- Proven ability to develop and execute successful marketing strategies that drive business results.
- Ability to work effectively in a matrixed, cross‑functional environment.
- Strong analytical skills and the ability to make data‑driven decisions.
- Proactive, results‑oriented, and able to work under pressure.
- Availability to travel frequently throughout the Latin American region (30% - 40% of the time).
Benefits
- BD values equity in the workplace without discrimination for any disability, class, ethnicity, age, religion, gender identity or sexual orientation.
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