Digital Marketing Analyst executing campaigns and supporting strategic planning at Ajinomoto's Digital/E - commerce team. Focus on communication activities and CRM reports for improved business outcomes.
About the role
- E-Commerce Analyst enhancing business impact through data analysis and partnerships. Conducting website performance evaluations and supporting E-Commerce strategy evolution.
Responsibilities
- Detailed analyses and ad-hoc analyses of website performance, conversion rates, and user behavior
- Creation of meaningful dashboards and reports to visualize key KPIs
- Interpretation of data and development of concrete recommendations for action
- Support in the further development of our e-commerce strategy
- Testing and auditing web tracking to ensure high data quality
- Designing and managing A/B tests and experiments to optimize website performance
- Close collaboration with internal teams (e.g., Marketing, IT) and external service providers
- Continuous monitoring of data quality with regard to data protection requirements
- Training colleagues in working with analytics data
Requirements
- Completed vocational training or a degree with a focus on e-commerce, online marketing, business, data analytics, or a comparable field
- Solid knowledge of Google Analytics, Looker Studio, or similar analytics tools
- Experience in web tracking, testing, and error analysis
- Strong analytical skills and experience in deriving data-driven measures
- Basic knowledge of HTML, JavaScript, and common tracking technologies (e.g., Google Tag Manager) is a plus
- Experience working with external service providers and in project coordination
- Structured, solution-oriented way of working and a high level of initiative
- Strong communication skills and enjoyment of teamwork
Benefits
- 30 vacation days
- Flexible working hours
- Hybrid work model
- Challenging tasks and ongoing development opportunities
- Great working atmosphere
- Modern workplace
- Various employee benefits (e.g., JobRad bike lease, employee travel discounts, VWL subsidy (capital-forming benefits), company pension plan)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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