Director of Digital Product Initiatives managing operational and cultural alignment within the Digital Product department at College Board. Harnessing strategy and execution to enhance the digital assessment experience.
About the role
- Senior Director Imaging & OR1 leading global marketing strategy for imaging and digital solutions. Managing team, driving innovation, and collaborating with key stakeholders.
Responsibilities
- Lead the global marketing strategy: Direct the worldwide marketing strategy for imaging, OR integration and digital software solutions, ensuring all initiatives align with central growth objectives, R&D investments and commercial targets.
- Drive launch excellence and portfolio success: Own go-to-market strategies, KPI monitoring, market penetration plans and world-class product launches in a global environment. Manage the budget precisely and with focus on objectives.
- Ensure operational excellence and commercial enablement: Oversee launch readiness, messaging frameworks and global campaign architectures, continuously integrating feedback from clinical, commercial and technical stakeholder groups.
- Advance technology and innovation integration: Act as the marketing sponsor for digital and software-based innovations, promote the use of AI-powered marketing analytics and identify market shifts early.
- Act as a strategic partner across the company: Collaborate closely with regional sales leadership, Commercial Excellence, Solution Management and other global functions, and represent your domain in planning cycles and advisory boards.
- Strengthen presence in clinical and strategic networks: Represent the organization to global key opinion leaders, strategic customers and innovation partners to anticipate market needs and actively shape trends.
- Build a high-performing team: Recruit, coach and develop a highly qualified team of Market Managers and Senior Market Managers and create scalable team structures for future growth.
Requirements
- Degree in Marketing, Business, Engineering, Health IT or a related field
- 10–15+ years of experience in downstream marketing within MedTech, Digital Health or software
- Minimum 5 years of leadership experience managing senior marketing teams
- Strong strategic and analytical thinking skills
- Deep understanding of imaging, OR integration or digital software ecosystems
- Experience with software lifecycle marketing, SaaS or hybrid hardware-software platforms
- Excellent communication and stakeholder management skills at the executive level
- High conflict-resolution skills and an inclusive working style
- Proven ability to build and develop high-performing teams
- Strong capability to anticipate complex market movements and trends
- International mindset and fluent English; additional languages are an advantage
Benefits
- Flexible working hours & mobile working: In many areas, work hours and location can be arranged as needed
- 30 days of vacation and various special payments
- Training and development: Open in-house seminar program, extensive e-learning offerings, professional training and more
- Corporate benefits and bike leasing programs
- Contribution to private pension plans and company health management
- Various childcare options – available at the headquarters in Tuttlingen
- Health, sports, culture and leisure offers – these vary by location
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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