Hybrid Manager, CRM & Lifecycle Marketing

at JustPark

• Job title: Manager, CRM & Lifecycle Marketing
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Tech skills: Cloud, Tableau
• Location requirements: Hybrid, London, United Kingdom

About the role

• Manager, CRM & Lifecycle Marketing at JustPark driving engagement and retention campaigns across email, app push, and in-app channels. Collaborates across teams to enhance customer experiences and revenue.

Responsibilities

• Lead the planning, build, QA, and deployment of B2C and B2B campaigns across email, app push, and in-app channels
• Partner cross-functionally with Product, Brand, and Integrated Marketing teams to align CRM activity with key campaigns and product moments
• Own and maintain the central CRM campaign calendar, ensuring campaign sequencing and coordination across channels and seasonal themes
• Shape creative briefs for design and copy teams, review assets, and provide clear, actionable feedback
• Ensure templates and content follow brand, accessibility, and engagement best practices
• Act as the CRM channel expert in cross-functional planning, providing strategic input and executional guidance
• Design, test, and optimise automated customer journeys including onboarding, engagement, retention, and reactivation flows
• Build and iterate lifecycle communications using behavioural data and performance insights
• Collaborate with Product and Data teams to ensure event triggers, automation logic, and integrations support personalisation at scale
• Continuously improve lifecycle efficiency through automation, AI-assisted optimisation, and experimentation
• Define and manage precise audience segmentation using CDP data pipelines
• Partner with Data and Analytics teams to ensure segmentation accuracy, data consistency, and audience readiness
• Translate customer insights into actionable targeting strategies and dynamic audience builds for personalised, data-driven campaigns
• Maintain strong governance over data use and compliance (GDPR, CAN-SPAM)
• Develop and execute A/B and multivariate testing across content, timing, and audience strategies
• Partner with Analytics to monitor KPIs including engagement, conversion, and revenue contribution
• Analyse campaign and channel performance, sharing insights and recommendations to continuously improve engagement, deliverability, and conversion
• Maintain a repository of test results and best practices to inform future strategy
• Manage the intake and prioritisation of campaign requests, balancing delivery capacity with business needs
• Own and maintain the central CRM campaign calendar, ensuring visibility, sequencing, and alignment across teams
• Oversee CRM workflows, ensuring efficient handoffs, documentation, and visibility of priorities
• Establish and uphold campaign setup standards, QA protocols, and naming conventions
• Drive operational excellence through workflow automation, AI adoption, and continuous improvement of CRM tools and processes
• Partner with cross-functional teams to streamline data, creative, and deployment workflows, improving speed, accuracy, and scalability

Requirements

• 5+ years experience with CRM or lifecycle marketing campaign management within a digital-first, high-growth, or product-led business
• Proven ability to own campaign strategy and delivery end-to-end across multiple channels (email, push, in-app), balancing creative excellence with data-driven decision-making
• Hands-on experience with Customer Engagement Platforms (CEP) such as Bloomreach, Iterable, Braze, Salesforce Marketing Cloud, including complex workflow management and automation
• Familiarity with Hightouch, Segment, or comparable CDPs, with a strong grasp of how to leverage behavioural and transactional data for personalisation
• Expertise in A/B and multivariate testing, experimentation frameworks and performance optimisation, using measurement and reporting tools such as Tableau and Amplitude
• Experience collaborating closely with analytics and data teams to build dashboards, interpret insights, and translate them into measurable actions
• Strong understanding of email deliverability, GDPR and CAN-SPAM compliance requirements
• Proven experience managing campaign operations and workflows using project management tools such as Asana, with the ability to design and optimise scalable processes
• Excellent stakeholder management and communication skills, confident working cross-functionally and influencing senior partners across Marketing, Product and Data
• Exceptional organisational skills with the ability to manage multiple projects, deadlines and priorities simultaneously
• Analytical mindset with obsessive attention to detail and a rigorous approach to QA and campaign governance
• Natural leadership and mentorship skills, fostering best practices, creative thinking and operational excellence within the CRM team
• A passion for innovation, automation, and scaling CRM programmes, driving smarter engagement and measurable impact across the customer lifecycle

Benefits

• **Recharge your batteries**
• Generous holiday policy: 25 days + bank holidays + managers have the ability to grant up to 5 extra days for high performance (total of 38 days a year)
• Free lunch on all office days via Feedr with the option to choose your preferred meal or cuisine everyday
• Free snacks & drinks on all office days
• **Investment in you and your wellbeing**
• Private Medical Insurance with Vitality
• Life assurance through YuLife
• £25 credit to use for eye tests a year
• Free O2 concert tickets through our partnership with The O2
• **Simplifying journeys so you can breathe easier**
• £50 parking credit per month to use via JustPark
• Cycle-to-work salary sacrifice scheme
• EV salary sacrifice car scheme via Octopus Energy
• **We look out for your family**
• Enhanced parental leave with 6-months enhanced maternity leave and 4 weeks of fully-paid paternity leave
• Help finding great childcare, with funded hours via Koru Kids
• **Look after the pennies**
• Competitive pension offering with standard and salary sacrifice pension options
• **Success is best when it's shared**
• Quarterly away days with the whole UK team - we all go off-site each quarter to celebrate our achievements
• Quarterly team social budget to recharge and bond with your team
• Lots of social activities and celebrations on our gorgeous rooftop in King’s Cross
• **Our Interview Process **
• **First-stage** - 30-minute virtual video interview via Google Meet with the People Team to tell you more about JustPark and the role and learn more about your experience
• **Second-stage** - 45-minute virtual video interview via Google Meet with the Hiring Manager
• **Third-stage** - A take home tech task. We always make sure that the task is relevant for the role and efficient for the process. Our tasks vary in length based on the role and seniority but the task would never take longer than a max. of 3-4 hours to complete
• **Final stage** - A 1.5 hour final interview to meet your team and manager and cover final interview-type questions around the role