Lead commercial and strategic marketing efforts for established products across LATAM. Collaborate with regional teams and represent local needs in global strategies.
Responsibilities
Lead the regional portfolio strategy, including LRFP Briefing Books, forecasting support, and Brand Plans under a unified “ONE VOICE” approach.
Coordinate and lead cross‑functional regional teams and actively represent LATAM in global forums.
Manage monthly updates of the Global Launch Dashboard and Regional Dashboard, monitoring KPIs and facilitating bi‑monthly performance discussions with CVTs.
Develop and update strategic content, including message platforms, value excellence materials, and competitive landscape analysis.
Ensure effective planning, budgeting, and execution of regional deliverables, maintaining high quality and alignment with strategic timelines.
Analyze market insights and industry trends to inform regional strategies and drive strong decision‑making.
Lead omnichannel and lifecycle management initiatives to maximize brand impact and portfolio performance.
Requirements
Bachelor’s degree (required). Preferred: Marketing or Management.
At least 5 years of experience in pharmaceutical industry.
Experience in omnichannel marketing, digital strategy, and local execution.
Experience working with cross-functional stakeholders (preferred).
Knowledge of Immunology and/or Hematology therapeutic areas (preferred).
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