Hybrid Director of Customer Engagement – Media Measurement

at Johnson & Johnson

• Job title: Director of Customer Engagement – Media Measurement
• Job type: Full Time
• Experience level: Lead
• Salary: $150,000 - $258,750 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Horsham, United States

About the role

• Director of Customer Engagement at Johnson & Johnson shaping media data analytics across sectors. Leading comprehensive measurement framework development for business optimization.

Responsibilities

• Bring a deep understanding of the intricacies of media data and analytics for major brands
• Building a comprehensive measurement framework for the J&J sectors: Innovative Medicine, MedTech, and Corporate
• Partner closely with other members of the Insights and Analytics organization as well as other Brand leadership
• Drive a robust, data-driven, and highly strategic approach that identifies key leading and lagging metrics
• Help drive faster decision making, line of sight to impact of execution (content and channel) and investments across all aspects of the customer and patient treatment journey
• Report to the Senior Director of Customer Engagement, Content & Media Excellence
• Define the comprehensive measurement framework and KPIs
• Play a lead role in developing integrated measurement reports to connect execution to impact including measures such as patient conversion, ROI, mROI
• Partner closely with media and creative agencies, the Insights & Analytics organization, and key internal stakeholders including Senior Leadership to develop and align a framework across the enterprise
• Track performance and support faster optimization decisions to improve performance and achieve business goals

Requirements

• BS Degree in Marketing, Business, Analytics, or equivalent experience is required; MBA Preferred
• 10+ years Marketing or Media experience in a professional environment, with experience managing and building teams
• Broad knowledge of the pharmaceutical industry and healthcare environment, specifically with an understanding of healthcare claims data and its application to marketing optimization
• Prior experience in media analytics, healthcare claims data, and HCP data, especially digital media, with an understanding of what type of data should be tapped across different international markets
• Understanding of data-driven media planning and buying approaches
• Expertise in Marketing Mix Modeling (MMM) and econometric techniques to measure and optimize media effectiveness across channels
• Expertise in Analytics/Martech/Business Intelligence platforms or BI software
• Competencies in financial & business acumen, strategic thinking and planning, conflict management, interpersonal skills, change management, delegation, talent coaching and mentoring, negotiation, and influence.
• Experience translating data insights into actionable recommendations for executive decision-making
• Experience with leading agencies, technology companies, or consulting partners in advertising and marketing tech
• Proven ability to work collaboratively across multiple teams
• Exceptional interpersonal skills and mastery of working in a matrixed environment
• Excellent communication skills; can articulate complex concepts to a diverse audience
• Creative, innovative problem solver who leads with insights derived from data
• Executive presence and demonstrated ability to effectively influence and drive alignment and momentum across senior leaders and colleagues at all levels of the organization
• Ability to lead cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery
• Strong writing, presentation and influencing skills
• Demonstrate ability to thrive under pressure, & take accountability to meet deadlines
• Superior organizational and leadership skills; ability to influence, manage and drive action of the efforts of team members in on-time and accurate execution of deliverables
• Ability to manage and coach direct reports and agile team. Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Benefits

• Vacation –120 hours per calendar year
• Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period
• Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year