Demand Generation Lead managing SDR processes and sales strategies for B2B enterprise solutions company. Building effective sales pipelines and mentoring team members in performance optimization.
About the role
- Performance Marketing Manager managing performance marketing campaigns for clients in finance and insurance. Collaborating with partners to strategize and optimize client marketing performance.
Responsibilities
- You take full responsibility for our clients' performance.
- With a clear focus on measurable results, you manage campaigns and ensure our clients grow sustainably through your strategies.
- You act as the central point of contact — both internally and externally.
- You coordinate all relevant processes, lead communication with our clients, and ensure projects are executed efficiently and successfully.
- You design, create and scale paid social campaigns — particularly on Facebook & Instagram.
- With a feel for audiences, performance creatives and funnels, you elevate our clients' campaigns to the next level.
- You regularly analyze and report the key KPIs of the ad accounts.
- You know exactly which metrics matter — and derive clear actions to continuously optimize campaign performance.
- You are a driving force in the team and push innovation in performance marketing forward.
- You share your knowledge and current trends with colleagues and continuously develop yourself — because you love what you do.
- You continuously develop our service offering — both in terms of content and structure.
- You contribute ideas on how we can further improve our processes, offerings and results for our clients — and implement them together with us.
Requirements
- You have at least 2 years of experience in performance marketing, ideally in an agency environment — and experience with the insurance, finance and real estate sectors.
- You have solid knowledge of FB Ads, the Meta Business Suite and web analytics — tracking, reporting & optimization are part of your daily work.
- You think analytically and data-driven, while also being creative: you understand numbers as well as target audiences.
- You have a good sense for compelling creatives and hands-on experience in creative design, and you know how successful ad creatives must be structured.
- Funnel strategies are not a buzzword for you: you plan, design and optimize entire customer journeys — from ad click to lead.
- You are familiar with page builders such as Perspective and know how landing pages convert.
- You are strong in client and internal communication — confident, clear and solution-oriented.
- You have experience managing multiple projects or clients in parallel while keeping an overview.
- Excellent German language skills, written and spoken, are required.
Benefits
- Exciting client projects with real scope for initiative: here you can make a real impact and contribute your own ideas.
- Personal development through training and certifications.
- A team of A-players striving for growth, with flat hierarchies and short decision-making processes.
- A team that's genuinely motivated: we're ambitious, honest, and celebrate successes together.
- No BS — just genuine collaboration.
- Hybrid work — 3 days on-site, 2 days remote.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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