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About the role
- Senior leadership role at ITV Studios managing YouTube and social video content monetization strategy. Collaborating with multiple teams to drive revenue growth across digital platforms.
Responsibilities
- Develop and execute ITV Studios’ YouTube and social media content and monetisation strategy to drive revenues.
- Work closely with the wider digital leadership team to align on growth opportunities and strategic initiatives.
- Work closely with GP sales teams to understand sales activity at a global, regional and local level and ensuring for each specific content brand the right approach to monetisation is adopted across both sales and digital channels
- Develop relationships with Global Content team to understand content pipeline and how digital channels plays a part in content financing decisions and becomes a key monetisation opportunity for existing content brands, both in scripted and non-scripted space
- Work closely with Studio 55 to ensure the delivery of brand content deals across the Zoo 55 portfolio of channels and accounts
- Work closely with our strategic partner Merzigo, to manage and maximise that relationship
- Work closely with the COO and Director of Operations to drive revenues using YouTube's Content ID System.
- Work with content protection vendors to support the removal of illegal content from other platforms.
- Utilise analytics tools to assess performance, identify trends, risks, and opportunities and overall optimise channel performance to drive monetisation and viewing
- Drive, measure and analyse overall Social Channels performance against key metrics.
- Conduct regular competitor analysis, stay abreast of industry trends, and leverage insights to improve content and strategy.
- Lead relationships with digital platforms to stay ahead of the evolving digital landscape.
- Streamline operational workflows including the use of AI and implement process improvements to enhance efficiency.
- Provide leadership for the entire Digital channels team, guiding their development, identifying coaching opportunities, and fostering a diverse and inclusive work environment.
Requirements
- Solid experience leading a team in the social video space.
- Experience in leading change and managing transitions within a digital or media environment, ensuring smooth implementation of new processes and strategies.
- Experience in budget planning and financial oversight.
- Expertise in utilising data analytics to inform strategic decisions, optimise content performance, and drive business growth.
- Strong commercial focus with experience in identifying and leveraging revenue opportunities on digital/social platforms.
- Deep passion for digital/social media and content distribution, with a keen interest in emerging technologies and platforms.
- Demonstrate an ability to grow channels and fans and revenues on multiple platforms
- Demonstrate strategic thinking in digital video growth
Benefits
- Flexible working with a range of options to suit everyone
- Generous holiday allowance, plus you can buy more
- Annual bonus opportunity
- Competitive pension contribution
- Save as you earn - with an opportunity to buy ITV shares
- Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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