Hybrid AVP, Analytics – Digital Health & Wellness

Posted 1 hour ago

Apply now

About the role

  • AVP, Analytics role providing analytical support for digital health initiatives at Synchrony. Leading KPIs, providing insights and working with the Health & Wellness Marketing team.

Responsibilities

  • Responsible for analytical support for product and digital experience initiatives.
  • Lead business KPI design and measurement, providing insights and recommendations.
  • Create test and learn strategies to measure digital channel investment returns.
  • Lead analytical support for the Health & Wellness Marketing team.
  • Partner with stakeholders supporting digital capabilities ideation, design, testing, launch, upgrades, and maintenance.
  • Analyze product and marketing impact for B2B, B2B2C, and B2C marketing programs and campaigns.

Requirements

  • Bachelors degree with 6+ years of experience in analytics; preferably financial services, retail, and/or ecommerce or in lieu of a degree 8+ years of experience in analytics.
  • Minimum 2+ years of experience with web analytics reporting tools (ie. Adobe/Google Analytics).
  • Minimum 6+ years of hands-on SQL experience.
  • Strong credit card P&L knowledge with the ability to translate complex data into clear, actionable insights.
  • Hands-on capability with coding, Tableau, and multiple data sources.
  • Familiarity with statistical methods and tools such as decision trees, regression, segmentation, NLP, and GPT.
  • Experience synthesizing insights from structured analyses to inform business decisions and communicating with stakeholders in an effective manner.
  • Minimum 6 years of hands-on SAS programming and Python experience.
  • Solid background on supporting product marketing and digital experience analytics.

Benefits

  • Best-in-class employee benefits and programs that cater to worklife integration and overall well-being • Career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles

Job title

AVP, Analytics – Digital Health & Wellness

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

Report this job

See something inaccurate? Let us know and we'll update the listing.

Report job