Marketing Manager driving demand and acquiring new business for TixTrack, a ticketing solutions provider. Managing full marketing funnel in a fast - paced SaaS environment with a focus on performing arts sector.
About the role
- Marketing Manager at ITB Consulting managing customer journey funnels and performance marketing campaigns with a collaborative approach.
Responsibilities
- You manage high-performing funnels across the entire customer journey – from initial inspiration to a clear decision.
- Do you want to move people, not just “manage” campaigns?
- Lots of creative freedom: you will expand the marketing area and bring your own ideas.
- Close collaboration with Sales, the Product team and Consultants to drive growth holistically.
- Lead generation & campaign work: you plan, manage and optimize cross-channel lead campaigns along the customer journey (funnel/lead management).
- Performance Marketing: you implement campaigns primarily on LinkedIn (optionally Meta/Google) and optimize them in a data-driven way.
- Analysis & optimization: you run ongoing performance analyses and A/B tests and derive action plans.
- Tracking & reporting: you set up pragmatic tracking and present KPIs (leads, conversion rate, CPL) clearly.
Requirements
- Experience in online/performance marketing, ideally B2B/SaaS (HR-related experience is a plus).
- Good understanding of target audiences, funnels and conversion.
- Practical experience with LinkedIn Ads, ideally complemented by Google/Meta.
- Confident use of analytics/marketing tools (e.g., Google Analytics) and a basic understanding of SEO and GEO (geo-targeting).
- Structured, independent working style, strong communication skills and enjoyment of teamwork.
- Very good German and good English skills.
- Nice to have: HubSpot (or a similar CRM/marketing-automation tool), experience with video content, WordPress, Elementor or other comparable tools, experience in copywriting and creating conversion-optimized text.
Benefits
- A collaborative working relationship where our clients’ success comes first – we focus on developing sustainable solutions that create real value rather than pursuing short-term marketing and sales goals.
- This only works through teamwork: consultants and product developers with a psychology background, software developers, marketing experts and sales colleagues work hand in hand.
- ITB offers room for creativity and development, so your innovative ideas and opinions are welcome.
- We are a family-friendly employer where private and professional life can be well balanced.
- Accordingly, your workdays are flexible in terms of home office days and working hours.
- We have a strong team spirit with workshops, shared lunches, team events, sports activities, health promotion and much more.
- We offer an internal ITB training curriculum and a budget for your personal development.
- We also have excellent public transport connections and free parking. You also have the option to purchase a subsidized Deutschlandticket (public transport pass).
Job title
Job type
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Tech skills
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