Senior Business Analyst focusing on growth and digital channels in Brazil's fintech at Stone. Driving strategic initiatives and leveraging data analysis for business impact.
About the role
- Analista de Negócios at Ipiranga responsible for enhancing digital B2B products and client engagement strategies. Collaborating across teams to drive business results and customer loyalty.
Responsibilities
- Integrate and expand knowledge of B2B digital products within the company;
- Build and strengthen relationships with internal areas to maximize results for B2B digital products;
- Increase and intensify results at Ipiranga stations through our B2B digital products;
- Engage our Ipiranga resellers by delivering the best opportunities through our B2B digital products;
- Transform our core offering into the reference for our customers, generating results, recurring business, loyalty, and growth;
- Integrate with cross-functional areas to develop business initiatives focused on growing and retaining customers and volumes at Ipiranga Highway stations;
- Responsible for advancing projects with teams focused on Highway operations through reseller engagement actions to develop and deploy exclusive, differentiated services for B2B customers;
- Primary point of contact for directing content to the marketing and CRM teams related to communications to Ipiranga resellers about B2B digital solutions;
- Responsible for preparing executive presentations for internal audiences related to B2B digital products;
- Primary point of contact for analyses and action plans for Ipiranga stations regarding B2B digital product results (penetration, market share, gains and losses, opportunities for leverage, among others);
- Responsible for developing and improving the accreditation, refresher, and training process for Ipiranga stations related to Pró-Frotas;
- Manage B2B digital product content for external events with resellers.
Requirements
- Experience: Knowledge of the fuel and fleet market is a plus; experience in project management to ensure integrations and developments are delivered.
- Soft skills: Proactivity, interpersonal skills, ease working in teams, initiative to go beyond the basics, ability to understand market dynamics and propose innovations.
- Technical skills: Proficiency with Microsoft Office; PowerPoint presentation skills; Excel (intermediate level); BI and Power BI knowledge is a plus; analytical skills focused on problem solving and developing actions to engage customers.
- Education: Bachelor’s degree completed in Business Administration, Marketing, Production Engineering, or related fields.
- Languages: Portuguese; intermediate English.
Benefits
- Flexible working hours
- Support for employees with children with disabilities
- Variable compensation program
- Private pension plan
- Length-of-service bonus
- Online therapy & nutritional counseling
- Newborn/welcome baby kit
- Corporate university
- Glasses and contact lens reimbursement
- Medication assistance
- Vaccine assistance
- Market-standard benefits: Gympass, meal and food vouchers (VR/VA), transportation voucher (VT), health and dental insurance, life insurance.
Job title
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