Performance Marketing Executive in e - commerce focused on leading paid media strategies across Meta, TikTok, and Google for profitable growth.
About the role
- Head of Marketing leading marketing strategy execution for Intrepid Travel in Canada. Overseeing operations, managing a talented team, and driving brand awareness and sales growth.
Responsibilities
- Lead and drive the execution of Intrepid’s marketing strategy in Canada
- Focus on maximizing brand awareness, driving sales growth, and enhancing customer engagement
- Oversee all marketing operations across the country, including multi-channel campaigns, brand activations, marquee partnerships like TIFF, and collaborations with global marketing teams
- Manage a diverse and talented marketing team and oversee multimillion-dollar budgets
- Ensure alignment with company objectives while delivering measurable results against KPIs, revenue targets, and passenger growth goals
- Foster a collaborative, high-performing team culture and inspire your team to achieve ambitious goals
Requirements
- Tertiary marketing qualifications
- 7+ years marketing experience, preferably for a global organization
- Extensive experience across all marketing disciplines – including brand marketing, PR and performance/digital
- Record of success in traditional and non-traditional marketing with measurable results
- Proven people management and leadership skills
- Data driven and performance marketing oriented
- Experience managing agency relationships and media buying
- Experience managing sizeable marketing budgets
- Experience managing big partnerships and activations like TIFF
- Outstanding strategic thinking and decision making
- Solid negotiation and influencing skills
- Excellent communication and relationship skills
Benefits
- Flexible work options, such as work-from-home options and the ability to 'work from anywhere' 4 weeks a year
- A free Intrepid trip every year, plus generous discounts for families, and close friends
- 5 extra days of leave a year for use on Intrepid trip's
- A minimum of 10 weeks paid parental leave for all parents, and other additional leave provisions.
- Access to e-learning platforms, professional development and mentor programs
- 20 hours of volunteer leave every year to use on causes most important to you
- Employee Assistance Program, a 24/7 service that offers counselling for you and your family
Job title
Job type
Experience level
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Not specified
Degree requirement
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