Chief Marketing Officer driving growth through inbound strategies for Food, Health, and Digitalization enterprise. Building scalable systems and brand trust across diverse markets.
Responsibilities
You build and scale our inbound marketing engine: more demand, improved conversion, and significantly better unit economics (CAC → CLV).
You are hands-on when it counts: creative ideas, campaigns, launches, messaging, and testing.
You move CAC → CLV into the green: attribution, reporting, and funnel transparency.
You build brands that inspire trust: FoodGenius, Personal.manager, uninu, Glückliche Gäste.
You lead and care for your team, creating an environment that enables high performance without burning people out.
You work closely with Product & Sales: seamless collaboration and end-to-end go-to-market.
Requirements
You have owned growth (B2B and/or B2C) and can demonstrate how you achieved it.
You are strong in performance and funnel (paid, CRO, CRM/lifecycle, messaging, testing) while also skilled in brand and positioning.
You are creative and resourceful, run many tests, and have the courage to kill initiatives quickly when they don’t work.
You lead people with maturity and fairness: demanding, supportive, and clear.
Trade-show / event marketing with clean pipeline follow-up (nice-to-have).
CRM/automation experience (HubSpot or similar).
Experience in gastro-tech, health-tech, or other trust-driven markets.
Benefits
We are ambitious, fast, and focused on impact.
Not a strict "9–5", but also not a culture of constant overtime.
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