Hybrid Performance Marketing Executive

at Gym+Coffee

• Job title: Performance Marketing Executive
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Tech skills: Swift
• Location requirements: Hybrid, Dublin, Ireland

About the role

• Performance Marketing Executive in e-commerce focused on leading paid media strategies across Meta, TikTok, and Google for profitable growth.

Responsibilities

• Own the day-to-day management, execution and optimisation of paid media strategy, with primary focus on Meta.
• Support full-funnel campaign planning across Meta, TikTok, and Google.
• Build and manage detailed media plans aligned to budget, trading calendar, launches, and campaign moments.
• Collaborate with Social and Product Marketing teams to align creative strategy with performance objectives.
• Identify scaling opportunities across audiences, creative angles, and channel mix.
• Continuously test and optimise audiences, creative, placements, and bidding strategies.
• Closely monitor performance daily and take swift and proactive action to protect ROAS and revenue targets.
• Deliver weekly performance reports with clear insights and actions and performance-driven creative feedback to the Social and Content teams.
• Analyse creative performance data and provide insights to optimise future asset development.
• Partner closely with the Senior Social Content Executive to identify high-performing organic content for paid amplification.
• Ensure all creative output aligns with platform best practices and performance goals.
• Track, analyse and report on key KPIs including ROAS, CAC, MER, AOV, CVR, and revenue contribution.
• Contribute to forecasting and target setting across channels.
• Identify new growth opportunities within paid media channels identifying Identify risks and opportunities within performance trends.
• Stay up to date with platform updates and best practice changes.
• Support expansion into new markets where required.

Requirements

• 2–4+ years’ experience in performance marketing, within a fast-paced e-commerce or DTC environment, ideally in fashion or apparel.
• Proven, hands-on expertise managing and scaling Meta Ads campaigns (essential).
• Strong knowledge and experience across TikTok and Google Ads.
• Demonstrated experience of managing and optimising six-figure monthly budgets.
• Confident analysing data identifying trends and turning insights into action
• Highly organised with ability to manage multiple campaigns simultaneously
• Proactive, accountable, and results-driven