Join Veepee as Assistant Marketing managing Retail Media projects and content creation. Engage in lead generation B2B strategies and marketing performance analysis.
Responsibilities
As part of Veepee|ad, Veepee’s integrated advertising division, you will join the Marketing team as a Marketing Assistant.
Reporting to the CMO and the Head of Marketing, you will actively contribute to projects aimed at developing and promoting the group’s Retail Media business.
Create and update editorial content for the Veepee|ad website (blog articles, success stories, white papers).
Perform SEO analysis and recommend optimizations to improve search visibility using our Semrush tool.
Contribute to the B2B lead generation strategy: enrich the database (CRM) and set up targeted marketing campaigns.
Write content for the newsletter (HubSpot) and LinkedIn (Canva).
Analyze marketing performance and provide recommendations.
Produce and update marketing materials for the commercial teams (sales pitches, sector decks, offers, best cases...).
Participate in marketing studies with the Insights team.
Conduct strategic and competitive monitoring.
Assist in preparing written and video entry dossiers for Marketing Awards.
Support the organization of internal and external events.
Requirements
Master’s level (Bac+4/5) education in business, communications, or a university program specializing in marketing or digital (SEO, lead generation, etc.)
Excellent writing skills and ability to synthesize information
Creativity, rigor, and strong interpersonal skills
Interest in B2B environments (media/advertising)
Team player with solid project management skills
Proficiency with Google Suite (Docs, Slides, Sheets) or equivalent Office tools
Comfortable in English, both written and spoken
Previous marketing experience ideally in a media sales/regie environment with experience using a CRM or CMS (e.g., HubSpot, WordPress, Webflow...)
Benefits
Variable bonus
Profit-sharing & incentive schemes
Remote work possible up to 2 days/week
Online language-learning platform
Employee social committee (CSE) and associated benefits
CESU vouchers and holiday vouchers
Access to corporate catering and connected fridges
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