Head de Comunicação leading communication strategy for Impact Hub Brasília. Overseeing marketing campaigns and developing team competencies for social impact and sustainability.
Responsibilities
Lead the communication strategy for Impact Hub Brasília
Develop and implement the overall communication and positioning strategy
Coordinate positioning and commercial marketing campaigns
Oversee content planning and production
Analyze performance data and translate it into strategic insights
Lead and develop the communications team
Strengthen relationships with the press, partners and key stakeholders
Ensure correct application of Impact Hub’s global brand identity and guidelines
Requirements
Languages: Portuguese and English (intermediate or advanced)
Strategic, analytical and creative profile
Ability to translate purpose into concrete results
Previous experience leading communication and/or marketing teams
Comfortable collaborating across different departments and audiences
Genuine interest in social impact, sustainability and innovation
Management and productivity: Trello, Slack, Google Workspace (Drive, Docs, Meet, Calendar)
Creation and design: Canva and/or Adobe Creative Suite (Photoshop, Illustrator, Premiere, InDesign)
Metrics and analytics: Google Analytics, Meta Business, LinkedIn Analytics, Google Ad Grants
CRM and sales integration: HubSpot or Pipedrive
Digital marketing: RD Station, automation tools and paid traffic
Communication and relationship tools: Zoom, WhatsApp Business, social media platforms (Facebook, Instagram, LinkedIn, YouTube)
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