Digital Product Owner executing the customer - facing digital/technology strategy at American Family Insurance. Collaborating with business and technical teams to improve the digital customer experience.
About the role
- Senior Product Manager leading Customer Data Platform development within Inmar’s Martech organization. Collaborating with engineering teams to deliver innovative data-driven product solutions.
Responsibilities
- Own the development, execution, and success of the Customer Data Platform (CDP) product line
- Lead the development of data product strategies and identify product-market fit through market assessment, competitive research, internal stakeholder feedback and customer engagement
- Establish data-driven business requirements to validate product plans and investment
- Define the product roadmap through annual and quarterly planning, in alignment with key stakeholders across the Inmar business units
- Partner with engineering to plan, scope, and execute the product roadmap, articulating use cases and requirements
- Deliver prototypes in collaboration with Product Design to visualize new product ideas for rapid customer engagement and feedback
- Identify and manage against key Product KPIs to measure success of products
- Partner with sales and marketing to define go-to-market strategy, executing programs based on product stage (POC, MVP, Beta, GA)
Requirements
- Bachelor's degree (B.A.) from 4-year college or university; MBA preferred
- 5+ years of experience in B2B product management, with a focus on data platforms or highly data-driven products
- Strong understanding of CDPs, analytics, AI/ML, APIs, data management and services with the ability to translate technical concepts into actionable product strategies
- Excellent communication skills, with the ability to engage and influence senior leadership and cross-functional teams
- Ability to work diligently and ethically toward the achievement of goals
- Proven track record for delivering strategic product direction
- Strong written and verbal communication skills and outstanding attention to detail
- Self-motivated and high energy
- Experience leading cross-functional teams with demonstrated ability to lead/inspire others
- Self-starter that focuses on execution and delivery
- Proficient in key business tools, such as JIRA, Excel, Google suite, etc.
Benefits
- Medical, Dental, and Vision insurance
- Basic and Supplemental Life Insurance options
- 401(k) retirement plans with company match
- Health Spending Accounts (HSA/FSA)
- Flexible time off and 11 paid holidays
- Family-building benefits, including Maternity, Adoption, and Parental Leave
- Tuition Reimbursement and certification support, reflecting our commitment to lifelong learning
- Wellness and Mental Health counseling services
- Concierge and work/life support resources
- Adoption Assistance Reimbursement
- Perks and discount programs
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Lead customer - facing digital servicing solutions at American Family Insurance. Shape product vision, manage development, and collaborate across teams in this hybrid role.
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