B2C Growth Coordinator supporting marketing automation and SEO initiatives at PressReader. Collaborating with teams to drive customer acquisition and retention through various marketing channels.
About the role
- Global Future Trends & Growth Manager analyzing emerging trends and consumer behaviors. Leading strategic planning and market growth for a global ingredients solutions company.
Responsibilities
- Monitor global macro and micro trends across industries, cultures, and technologies
- Analyze evolving consumer behaviors and market dynamics to identify emerging opportunities and risks
- Develop foresight frameworks, trend reports, and scenario planning models to support strategic decision-making
- Engages across the organization and with selected agencies to build holistic view of market drivers
- Design and implement enterprise-wide foresight framework to anticipate disruptive shifts
- Collaborate with IT or data science functions to deliver predictive insights at scale
- Collect and synthesize signals from consumers, customers, retailers, competitors, and internal partners to deliver a comprehensive assessment of existing strategic direction and propose directions on emerging opportunities
- Translate these signals into actionable insights with clear implications for sales, marketing, and innovation strategies
- Provide regular updates and foresight dashboards to senior leadership and commercial teams
- Identify and recommend growth opportunities to advance R&D and commercial efforts within strategic priorities
- Inform short-term sales prospecting by identifying high-potential markets, customers, and brands
- Engages the wider insight, category marketing and commercial organization to pressure test and fine tune insights for relevance
- Support long-term strategic planning, including product development, brand positioning, and global growth strategies
- Collaborate with cross-functional teams to embed foresight into business planning and innovation roadmaps
- Present insights and foresight findings to senior leadership and global teams to align on foresight-driven priorities
- Lead workshops and ideation sessions cross-functional task force, including R&D, Commercial, Marketing, strategy and Digital team, to transform decision-making by foresights
- Partner with external trend agencies, research firms, and academic institutions to enhance foresight capabilities
- Mentor and develop a team of regional trend and growth specialists
Requirements
- Bachelor’s or Master’s degree in Marketing, Business, Economics, Sociology, Futures Studies, or related field
- 7+ years of experience in strategic marketing, consumer insights, trend forecasting, or market intelligence
- Strong analytical and storytelling capabilities with proven ability to synthesize complex data into clear, actionable insights
- Strong knowledge of foresight methodologies (e.g., PESTLE, STEEP, scenario planning, Delphi method)
- Experience with strategic frameworks (SWOT, Porter’s Five Forces, Business Model Canvas)
- Familiarity with trend platforms (e.g., WGSN, TrendWatching, Mintel)
- Proficiency in data visualization tools (e.g., Tableau, Power BI)
- Excellent communication and facilitation skills, with experience presenting to senior stakeholders
- Highly curious, future-focused, and comfortable working in ambiguous environments
- Experience within the ingredients industry in commercial (Sales, Marketing or Technical) roles, a plus
- Strong commercial acumen and an in-depth understanding of Marketing’s role in driving commercial strategy and sustainable growth
Benefits
- Total Rewards Package – Competitive salary and performance-based pay recognizing your contributions to our success
- Comprehensive Benefits & Wellness Support – Health, long-term savings, and resources for your physical, mental, and emotional well-being
- Career Growth – Learning, training, and development opportunities, including tuition reimbursement
- Employee Recognition Program – A culture of real-time appreciation, with personalized recognition rewards globally
- Employee Discount Program – Provides exclusive discounts on everyday products, services, and travel
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