Performance Marketing Analyst optimizing paid media channels like Google and Meta for Dafiti. Focusing on growth and analyzing data for strategic decisions in a dynamic environment.
About the role
- Digital Media Buyer managing digital advertising for clinical recruitment. Collaborating with design and marketing teams to enhance patient engagement across various channels.
Responsibilities
- Launch digital advertising through online channels globally to drive patient recruitment for supported clinical studies with a focus in Google and Meta channels
- Monitor and optimize the performance of digital advertising campaigns and assess performance against goals (ROI and KPIs)
- Produce reports and recommendations concerning current and future advertising and patient recruitment strategies
- Liaise with the marketing team on current and upcoming studies, contributing to the formulation of digital outreach strategies
- Provide strategic input to copywriters drafting patient recruitment advertising materials copy and consult with design and production team members to develop images / video assets
- Liaise with study leads on study start-up requirements and during the study enrollment to deliver against randomization targets
- Liaise with media agencies and external vendors to support patient recruitment initiatives
Requirements
- 3-5+ years digital campaign set up & management experience
- Experience with materials development and deployment (inclusive of static ads and short-form video reels), via Google (Search and Display Network), Meta channels, Tik Tok, YouTube, and Spotify
- Experience in clinical trials and drug development space (preferred)
- Strong written and verbal communication skills
- Experience with Microsoft Office Suite, specifically with PowerPoint
- Bachelors degree
Benefits
- Various annual leave entitlements
- A range of health insurance offerings to suit you and your family’s needs.
- Competitive retirement planning offerings to maximize savings and plan with confidence for the years ahead.
- Global Employee Assistance Programme, TELUS Health, offering 24-hour access to a global network of over 80,000 independent specialised professionals who are there to support you and your family’s well-being.
- Life assurance
- Flexible country-specific optional benefits, including childcare vouchers, bike purchase schemes, discounted gym memberships, subsidised travel passes, health assessments, among others.
Job title
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