Hybrid Operations and Content Strategist

at HYPEBEAST

• Job title: Operations and Content Strategist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Tableau
• Location requirements: Hybrid, Singapore

About the role

• Strategist role combining cultural analysis and operational excellence at Hypemind. Deliver world-class research and analysis to inform strategic narratives and support brand presence.

Responsibilities

• Conduct qualitative and quantitative primary and secondary research across a variety of methodologies to deliver solution-driven analysis that provides actionable, culturally-forward recommendations for clients.
• Conduct primary and secondary research on consumer behavior, cultural shifts, and market trends, leveraging both internal Hypebeast data and external sources.
• Develop research methodologies and strategic frameworks to address complex client briefs, ensuring all insights lead to actionable recommendations.
• Own and manage research workstreams and medium-sized projects, ensuring successful and insightful deliveries that lead to repeat business and deeper client relationships.
• Work with the leadership team to deliver the defined Hypemind consultancy strategy, ensuring the appropriate methodologies and frameworks are employed for all project teams and that we implement best-in-class consulting for designated clients.
• Contribute to internal product development that deliver new knowledge streams and enhance Hypemind's proprietary data advantage.
• Maintain an in-depth understanding of the global market from macro to micro trends across consumer, fashion, and lifestyle product areas, with the ability to pin-point trends that will impact client's business.
• Continuously monitor and analyze the competitive landscape to ensure Hypemind's positioning and offerings remain differentiated and forward-thinking.
• Serve as an internal consultant, ensuring all Hypemind projects adhere to the vertical KPIs.
• Own the development and execution of Hypemind's content strategy across multiple channels to drive brand awareness and commercial pipeline.
• Draft, edit, and manage high-quality thought leadership articles and white papers.
• Develop and manage the content calendar and posting strategy for Hypemind's professional social media presence (e.g., Instagram, LinkedIn).
• Curate and write the Hypemind newsletter, translating complex insights into concise, compelling narratives for a senior executive audience.
• Prepare high-stakes internal and external presentations (e.g., executive summaries, board updates, sales enablement decks).
• Support in day-to-day operations, including project management, tracking key performance indicators (KPIs), and monitoring the status of key deliverables.
• Build strong working relationships with key internal stakeholders across Sales, Client Services, and Editorial to ensure seamless collaboration and strategy alignment.
• Support commercial activity by sharing category insight, client-relevant insight, and big shifts in client landscapes with the sales team globally.

Requirements

• 3+ years of experience in a strategy, consulting, trend forecasting, or market research role (e.g., trend forecasting firms, consulting agencies, or a similar cultural insights/strategy in-house).
• Proven research, analysis & strategy skills. Must have an in-depth understanding of the role data and analytics plays in commercial success and the ability to analyze data to pinpoint market-impacting trends.
• Strong, demonstrable knowledge of consumer behavior, cultural trends, and marketing trends, with the ability to pinpoint shifts that will have a great impact across industries.
• Exceptional written and verbal communication skills. Must be able to write with a confident, expert voice and present complex information clearly to senior stakeholders.
• Experience in creating professional marketing content (e.g., editorial, newsletters, social media) that drives business objectives.
• High proficiency in presentation software (e.g., Keynote, PowerPoint) and data visualization tools (e.g., Tableau, advanced Excel/Google Sheets) is a significant advantage.
• Ability to take ownership of personal assignments, prioritize workload, and informally support other members of the team.
• A solution-minded approach with a focus on delivering economic value and a commitment to operational efficiency.

Benefits

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