Marketing Insights Lead transforming client marketing questions into clear recommendations. Collaborating with stakeholders and utilizing analytical skills to drive growth and insights.
About the role
- Manage marketing and performance partnerships for Homeprotect. Oversee channel strategy, execution, and stakeholder management in a hybrid environment.
Responsibilities
- Set the strategy and execute initiatives to achieve sales, margin, and customer lifetime value targets via the Partnerships & Affiliates channel.
- Identify innovative ways to grow the channel, sourcing new strategic partners and managing end-to-end onboarding—from business case approval with senior management and Compliance through to launch and ongoing performance monitoring.
- Work with the Head of Marketing to manage our relationships with Price Comparison Website partners, owning BAU reporting and ad hoc projects as well as supporting commercial negotiations and strategic initiatives.
- Help ensure we comply with our Third-Party Relationship Management framework by for example documenting key discussion points and actions in our regular meetings with key third parties, ensuring third-parties complete necessary checks as part of due diligence.
- Own the day-to-day management of the Email channel, ensuring campaigns run on time and deliver against our commercial goals.
- Make suggestions for and implement optimisations to the Email channel which enable us to more effectively meet our customer and commercial objectives.
- Ensure BAU campaign activity across all delegated channels runs on time and to standard – completing routine and ad hoc tasks as needed, while also providing guidance and support to junior team members.
- Proactively suggest and implement strategies to improve processes and conduct tests aimed at attracting new customers, staying abreast of industry trends, competitor activity and emerging technologies to drive continuous improvement.
- Produce detailed, accurate monthly partner reports in line with SLAs.
- Report on the performance of all delegated channels, covering key KPIs and drivers, and provide regular summaries for stakeholders, including senior leaders.
- Use GA4 to drill into performance and report on what is and isn’t working.
- Conduct regular and ad-hoc analysis of commercial performance of all delegated marketing activity.
- Own relationships with all direct marketing Partners & Affiliates, negotiating commercial deals and agreeing contracts.
- Support with the management of the Price Comparison Websites, managing BAU tasks and ad hoc requests, working closely with partners from across the business such as our Operational, Pricing and Technology teams.
- Manage agency partners to deliver against customer and commercial objectives.
- Manage internal stakeholders, including senior management.
- Recommend channel optimisations and process improvement projects, and lead small teams to deliver them end to end.
- Since we are a relatively small team, it’s necessary for us to work across a wide range of channels and across both strategic and more tactical tasks, pitching in to support on other channels and activities wherever needed.
- In a smaller company such as ours, it's essential to be able to work with people from any team across the business, at times delivering through others and supporting in the delivery of others’ projects in order to help meet business goals.
- Compliance is essential in Financial Services marketing, including annual training, CPD, and approvals for all external and customer-facing initiatives.
- Work closely with compliance to ensure that any new activity is fully compliant and adheres to Consumer Duty and any other relevant legislation and regulations.
Requirements
- An excellent communicator with strong stakeholder management skills.
- Proven experience of working with commercially significant partners to drive sales performance.
- Proven experience of growing sales via partnerships including finding and onboarding new partnerships/affiliates.
- Comfortable with delivering against challenging targets and able to adapt quickly to changing marketing conditions.
- Proven experience of planning, implementing, reporting back on sales-driving initiatives in digital marketing.
- Experience in running email marketing campaigns, ideally in a commercial environment.
- Must be able to set the strategy for delegated the channels (Partnerships & Affiliates, Email), working closely with the Head of Marketing.
- Proven experience of pulling together reporting on key KPIs, ability to communicate results appropriately to stakeholders of different seniority levels.
- Highly organised, able to juggle a busy workload & prioritise accordingly in order to deliver against commercial objectives.
- Takes personal responsibility to ensure all activity is fully compliant and approved by all relevant parties.
- Experience of working with Price Comparison Websites, in particular in home or motor insurance
- Experience of using Salesforce Marketing Cloud
- Working knowledge of SQL, or desire to learn
- CIM qualification
Benefits
- A genuinely flexible approach to work. We are really supportive of you flexing your hours and location to help you keep everything in your life in balance.
- Opportunities to focus on your professional growth whether that’s through training or other personal development opportunities - we want you to build your long-term career with us.
- Discount of 50% and 15% for friends and family when you choose to take out a home insurance policy with us.
- An in-house wellbeing programme including seminars and workshops from wellbeing coaches and professionals.
- Home working starter kit and money to spend on additional equipment you may need.
- Charitable giving scheme, so you can donate to our partner charity, or one of your choices.
- The opportunity to work alongside brilliant people, because this isn’t something that every organisation can offer!
- 25 days’ holiday (plus bank holidays) and the ability to buy and sell >5 days annually.
- Private medical cover for all employees
- Life insurance
- Annual discretionary bonus scheme
- Pension contribution
- Free fruit and really good coffee for the days you come into the office.
- Local and national retail discounts
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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