About the role

  • Regional Sales Manager leading hybrid sales initiatives for Heartland Food Products in the Central U.S. Responsible for retailer engagement and agency leadership with strong KPI accountability.

Responsibilities

  • Serve as the primary Heartland representative for regional retailer calls and field-level customer relationships
  • Lead retailer meetings focused on execution, distribution, merchandising, promotions, and issue resolution
  • Reinforce Heartland’s brand strategies, selling stories, and expectations directly with retail partners
  • Direct and lead Heartland’s national sales agency partner within the assigned region
  • Own regional execution KPIs including distribution, shelving, pricing, displays, voids, promotional compliance, and resets
  • Validate in-store performance through store audits, field feedback, and data analysis
  • Communicate clear, actionable insights and corrective actions to internal stakeholders and agency partners
  • Act as the field execution liaison between retailers, sales agencies, and internal teams
  • Lead onboarding and ongoing training for agency teams on Heartland’s brands, tools, and priorities

Requirements

  • Bachelor’s degree required
  • 7+ years of CPG sales or field sales leadership experience
  • Proven experience operating in a hybrid direct / sales agency model
  • Strong capability and confidence leading direct retailer calls and representing the manufacturer
  • Deep understanding of retail execution, selling fundamentals, and KPI management
  • Ability to influence, align, and drive results without sole reliance on direct authority
  • Willingness to travel extensively within assigned region
  • Experience supporting national brand portfolios across multiple retail channels (preferred)
  • Familiarity with retail execution tools, store audit platforms, and field reporting systems (preferred)
  • Experience partnering closely with National Account Managers and category teams (preferred)

Benefits

  • Health insurance
  • Flexible work arrangements
  • Professional development opportunities

Job title

Regional Sales Manager

Job type

Experience level

SeniorLead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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