Regional Sales Manager leading hybrid sales initiatives for Heartland Food Products in the Central U.S. Responsible for retailer engagement and agency leadership with strong KPI accountability.
Responsibilities
Serve as the primary Heartland representative for regional retailer calls and field-level customer relationships
Lead retailer meetings focused on execution, distribution, merchandising, promotions, and issue resolution
Reinforce Heartland’s brand strategies, selling stories, and expectations directly with retail partners
Direct and lead Heartland’s national sales agency partner within the assigned region
Own regional execution KPIs including distribution, shelving, pricing, displays, voids, promotional compliance, and resets
Validate in-store performance through store audits, field feedback, and data analysis
Communicate clear, actionable insights and corrective actions to internal stakeholders and agency partners
Act as the field execution liaison between retailers, sales agencies, and internal teams
Lead onboarding and ongoing training for agency teams on Heartland’s brands, tools, and priorities
Requirements
Bachelor’s degree required
7+ years of CPG sales or field sales leadership experience
Proven experience operating in a hybrid direct / sales agency model
Strong capability and confidence leading direct retailer calls and representing the manufacturer
Deep understanding of retail execution, selling fundamentals, and KPI management
Ability to influence, align, and drive results without sole reliance on direct authority
Willingness to travel extensively within assigned region
Experience supporting national brand portfolios across multiple retail channels (preferred)
Familiarity with retail execution tools, store audit platforms, and field reporting systems (preferred)
Experience partnering closely with National Account Managers and category teams (preferred)
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