After Sales Coördinator/Improvement Engineer acting as the link between customer, quality, and production. Analyzing complaints and implementing improvements in processes.
About the role
- Regional Sales Manager leading hybrid sales initiatives for Heartland Food Products in the Central U.S. Responsible for retailer engagement and agency leadership with strong KPI accountability.
Responsibilities
- Serve as the primary Heartland representative for regional retailer calls and field-level customer relationships
- Lead retailer meetings focused on execution, distribution, merchandising, promotions, and issue resolution
- Reinforce Heartland’s brand strategies, selling stories, and expectations directly with retail partners
- Direct and lead Heartland’s national sales agency partner within the assigned region
- Own regional execution KPIs including distribution, shelving, pricing, displays, voids, promotional compliance, and resets
- Validate in-store performance through store audits, field feedback, and data analysis
- Communicate clear, actionable insights and corrective actions to internal stakeholders and agency partners
- Act as the field execution liaison between retailers, sales agencies, and internal teams
- Lead onboarding and ongoing training for agency teams on Heartland’s brands, tools, and priorities
Requirements
- Bachelor’s degree required
- 7+ years of CPG sales or field sales leadership experience
- Proven experience operating in a hybrid direct / sales agency model
- Strong capability and confidence leading direct retailer calls and representing the manufacturer
- Deep understanding of retail execution, selling fundamentals, and KPI management
- Ability to influence, align, and drive results without sole reliance on direct authority
- Willingness to travel extensively within assigned region
- Experience supporting national brand portfolios across multiple retail channels (preferred)
- Familiarity with retail execution tools, store audit platforms, and field reporting systems (preferred)
- Experience partnering closely with National Account Managers and category teams (preferred)
Benefits
- Health insurance
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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