Hybrid Brand Partnerships Lead

at headspace

• Job title: Brand Partnerships Lead
• Job type: Full Time
• Experience level: Senior
• Salary: $101,300 - $144,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Francisco, United States

About the role

• Brand Partnerships Lead at Headspace expanding their mission through strategic brand collaborations and partnerships. Involves developing market strategies and executing impactful marketing initiatives.

Responsibilities

• Support the development of brand partnership strategy and lead execution across select priority areas in alignment with Headspace’s business goals.
• Identify and prioritize partnership categories — including lifestyle, entertainment, media, and consumer brands — that strengthen Headspace’s cultural relevance and reach.
• Develop frameworks for evaluating partnership opportunities through brand impact, audience growth, and ROI.
• Monitor market and cultural trends to uncover new collaboration opportunities.
• Lead end-to-end partnership development — from sourcing and pitching to structuring and negotiation.
• Collaborate with partners to co-create integrated marketing campaigns, co-branded content, and experiential activations that tell shared brand stories.
• Partner with internal teams to bring partnerships to life across owned and earned channels (e.g., app integrations, digital campaigns, social storytelling, PR, and experiential).
• Build scalable playbooks that streamline partnership execution, ensure cross-functional alignment, and establish clear performance-tracking frameworks to measure impact and optimize outcomes.
• Manage cross-functional alignment across Legal, Finance, Marketing, and Product teams to ensure successful deal execution.
• Cultivate and manage a portfolio of key brand and media partners to ensure long-term success and mutual value.
• Build executive-level relationships with partner organizations and serve as the Headspace brand ambassador in partnership conversations.
• Track performance and report on partnership results and insights to senior leadership.
• Partner with internal stakeholders to ensure brand partnerships ladder up to the broader marketing and brand strategy.
• Contribute to internal guidance and best practices around cultural partnerships, wellness collaborations, and purpose-driven marketing.
• Support creative development and storytelling for partnership announcements, case studies, and go-to-market narratives.

Requirements

• 6+ years of experience in brand partnerships, strategic alliances, or business development within the consumer, lifestyle, entertainment, or digital media industries.
• Proven track record of building and executing co-marketing, content, or experiential partnerships that drive measurable brand and business impact.
• Strong negotiation and relationship-building skills with senior brand, agency, and media stakeholders.
• Creative thinker with deep understanding of consumer insights, cultural trends, and storytelling through partnerships.
• Strong project management skills and ability to work cross-functionally in a fast-paced environment.
• Passion for Headspace’s mission and a genuine belief in the power of mindfulness and mental well-being.
• Experience working in health, wellness, lifestyle, or purpose-driven brands.
• Background in media, influencer, or entertainment partnerships.
• MBA or advanced degree in Marketing, Business, or Communications.

Benefits

• comprehensive healthcare coverage
• monthly wellness stipend
• retirement savings match
• lifetime Headspace membership
• generous parental leave