Brand Partnerships Lead at Headspace expanding their mission through strategic brand collaborations and partnerships. Involves developing market strategies and executing impactful marketing initiatives.
Responsibilities
Support the development of brand partnership strategy and lead execution across select priority areas in alignment with Headspace’s business goals.
Identify and prioritize partnership categories — including lifestyle, entertainment, media, and consumer brands — that strengthen Headspace’s cultural relevance and reach.
Develop frameworks for evaluating partnership opportunities through brand impact, audience growth, and ROI.
Monitor market and cultural trends to uncover new collaboration opportunities.
Lead end-to-end partnership development — from sourcing and pitching to structuring and negotiation.
Collaborate with partners to co-create integrated marketing campaigns, co-branded content, and experiential activations that tell shared brand stories.
Partner with internal teams to bring partnerships to life across owned and earned channels (e.g., app integrations, digital campaigns, social storytelling, PR, and experiential).
Build scalable playbooks that streamline partnership execution, ensure cross-functional alignment, and establish clear performance-tracking frameworks to measure impact and optimize outcomes.
Manage cross-functional alignment across Legal, Finance, Marketing, and Product teams to ensure successful deal execution.
Cultivate and manage a portfolio of key brand and media partners to ensure long-term success and mutual value.
Build executive-level relationships with partner organizations and serve as the Headspace brand ambassador in partnership conversations.
Track performance and report on partnership results and insights to senior leadership.
Partner with internal stakeholders to ensure brand partnerships ladder up to the broader marketing and brand strategy.
Contribute to internal guidance and best practices around cultural partnerships, wellness collaborations, and purpose-driven marketing.
Support creative development and storytelling for partnership announcements, case studies, and go-to-market narratives.
Requirements
6+ years of experience in brand partnerships, strategic alliances, or business development within the consumer, lifestyle, entertainment, or digital media industries.
Proven track record of building and executing co-marketing, content, or experiential partnerships that drive measurable brand and business impact.
Strong negotiation and relationship-building skills with senior brand, agency, and media stakeholders.
Creative thinker with deep understanding of consumer insights, cultural trends, and storytelling through partnerships.
Strong project management skills and ability to work cross-functionally in a fast-paced environment.
Passion for Headspace’s mission and a genuine belief in the power of mindfulness and mental well-being.
Experience working in health, wellness, lifestyle, or purpose-driven brands.
Background in media, influencer, or entertainment partnerships.
MBA or advanced degree in Marketing, Business, or Communications.
Account Manager at Heartland Coca - Cola managing product sales and ensuring customer satisfaction. Collaborating with merchandising team for stock management and local account service in HAYS, KS.
Value Account Manager responsible for managing sales growth in assigned accounts at Coca - Cola. Building relationships and ensuring execution of the commercial strategy within the Value channel.
Director responsible for global bioethics, policy integration, and educational initiatives at Johnson & Johnson. Collaborating with internal and external stakeholders to enhance healthcare solutions.
Key Account Manager managing inpatient relationships in Belgium for a medical devices company. Focused on sales growth through strategic customer engagement and collaboration.
Commercial Auto Inside Territory Manager at AssuranceAmerica building relationships with agencies. Driving success in the Commercial Auto program and expanding market presence through agency appointments.
Key Account Management Lead in a key - position at Sonepar, overseeing strategic customer relationships in the electrical wholesale sector. Driving sales initiatives and team development for sustainable growth.
Field Key Account Manager leading growth initiatives for Football Clubs and Specialized Running accounts. Responsible for commercial performance and relationship management within high - exposure sales channels.
Relationship Manager managing Invoice Finance customer portfolio at Allica Bank. Focus on retention, growth, and customer service excellence within SME lending.
Account Manager promoting Lundbeck's psychiatry portfolio and driving sales performance with clinical knowledge. Execute sales strategies and develop customer relationships in the Alexandria territory.
Analista de Parcerias supporting clients and managing partnership point programs in agribusiness software company. Aiming to ensure satisfaction and meet expectations.