Brand Partnerships Lead at Headspace driving strategic partnerships with brands to enhance mindfulness and mental well-being through innovative marketing collaborations.
Responsibilities
Support the development of brand partnership strategy and lead execution across select priority areas in alignment with Headspace’s business goals.
Identify and prioritize partnership categories — including lifestyle, entertainment, media, and consumer brands — that strengthen Headspace’s cultural relevance and reach.
Develop frameworks for evaluating partnership opportunities through brand impact, audience growth, and ROI.
Monitor market and cultural trends to uncover new collaboration opportunities.
Lead end-to-end partnership development — from sourcing and pitching to structuring and negotiation.
Collaborate with partners to co-create integrated marketing campaigns, co-branded content, and experiential activations that tell shared brand stories.
Partner with internal teams to bring partnerships to life across owned and earned channels (e.g., app integrations, digital campaigns, social storytelling, PR, and experiential).
Build scalable playbooks that streamline partnership execution, ensure cross-functional alignment, and establish clear performance-tracking frameworks to measure impact and optimize outcomes.
Manage cross-functional alignment across Legal, Finance, Marketing, and Product teams to ensure successful deal execution.
Cultivate and manage a portfolio of key brand and media partners to ensure long-term success and mutual value.
Build executive-level relationships with partner organizations and serve as the Headspace brand ambassador in partnership conversations.
Track performance and report on partnership results and insights to senior leadership.
Partner with internal stakeholders to ensure brand partnerships ladder up to the broader marketing and brand strategy.
Contribute to internal guidance and best practices around cultural partnerships, wellness collaborations, and purpose-driven marketing.
Support creative development and storytelling for partnership announcements, case studies, and go-to-market narratives.
Requirements
6+ years of experience in brand partnerships, strategic alliances, or business development within the consumer, lifestyle, entertainment, or digital media industries.
Proven track record of building and executing co-marketing, content, or experiential partnerships that drive measurable brand and business impact.
Strong negotiation and relationship-building skills with senior brand, agency, and media stakeholders.
Creative thinker with deep understanding of consumer insights, cultural trends, and storytelling through partnerships.
Strong project management skills and ability to work cross-functionally in a fast-paced environment.
Passion for Headspace’s mission and a genuine belief in the power of mindfulness and mental well-being.
Experience working in health, wellness, lifestyle, or purpose-driven brands (preferred).
Background in media, influencer, or entertainment partnerships (preferred).
MBA or advanced degree in Marketing, Business, or Communications (preferred).
Senior Account Manager managing high - value accounts for FinQuery's AI - driven accounting automation platform. Responsible for complex negotiations and account expansion strategies.
Account Manager supporting B2B sales activities at Enapter, focused on managing customer relationships and operational sales processes. Passionate about renewable energy and green hydrogen production.
Senior Account Manager responsible for 360° campaign conception and management. Join our innovative and international team, contributing to creative communication strategies.
Account Manager promoting sustainable construction solutions in the OEM market for the UK and Ireland. Seeking new sales opportunities and managing customer relationships.
Key Account Manager overseeing OTR sales and customer relationships in South Africa. Responsible for developing new business and maintaining key customer portfolios with site visits.
Analyst III designing and implementing strategies for Nequi to improve processes and growth. Contributing to the organization's strategic goals regarding sustainability and profitability.
Territory Manager overseeing client cleaning solutions for restaurants and hotels at Ecolab. Responsible for installation, maintenance, and client training for hygiene technologies.
Intern assisting the Strategic Partnerships team at the Pembina Institute. Focus on research and administrative support in fundraising efforts for clean energy transition.
Clinical Sales Account Manager driving sales strategies to achieve revenue goals across healthcare accounts. Collaborating with sales partners and managing customer relationships throughout the sales process.