Hybrid Senior Event Marketing Manager

at Hatch

• Job title: Senior Event Marketing Manager
• Job type: Full Time
• Experience level: Senior
• Salary: $155,000 - $160,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Senior Event Marketing Manager at Hatch designing and executing event strategies to deepen customer relationships and elevate brand presence. Coordinate logistics and align cross-functional teams for impactful events.

Responsibilities

• Own the playbook: Develop and lead an events strategy that hits marketing and revenue goals — awareness, engagement, pipeline, and retention. Choose where we show up, why it matters, and how we win.
• Run the full range: From owned conferences and executive dinners to trade shows and field events, you'll bring each format to life with the right approach for the audience and moment.
• Handle core logistics: Coordinate shipping, booth assets, swag, event technology, and vendor wrangling alongside our logistics partner — building systems that scale.
• Own the narrative: Define the messaging angle for each event and make sure every touchpoint is consistent. You'll brief and direct content needs — one-pagers, signage, booth copy — with support from the marketing team on production.
• Keep everyone in sync: Partner with Sales, AM, Partners, and Product to ensure everyone is working from the same goals, storylines, positioning, and outreach plan. You'll lead KBYGs and cross-functional coordination.
• Make the marketing engine hum: Own AM + marketing outreach streams and collaborate with Sales on theirs. Spin up landing pages and booking flows with support from design/ops. Integrate events into nurture and newsletter rhythms.
• Make us memorable: Come up with creative booth activations, swag ideas, and experiences that make people stop, engage, and remember Hatch long after the event.
• Track what matters: Measure pipeline impact: scans, meetings, SQOs, and closed revenue. Produce clear, actionable event recaps with insights and next steps.

Requirements

• 5–8+ years in event marketing (B2B SaaS or high-growth environment preferred).
• Strong messaging, content, and GTM instincts — you know how to craft a compelling story and align teams around it.
• Proven experience running events end-to-end, from planning to onsite execution.
• Comfortable collaborating across Sales, AM, Product, Partners, and leadership.
• Operational competence: vendors, budgets, timelines, shipping, onsite problem-solving.
• Experience with event platforms and tools (lead capture, registration systems, event portals, etc.).
• A data-driven approach to pipeline, performance, and ROI.
• Willingness to travel for key events (20-30% depending on event calendar).

Benefits

• Events are a key growth lever — you’ll play a central role in shaping how we show up.
• You’ll have creative freedom and the trust to build experiences that stand out in a crowded industry.
• You'll have a logistics partner in place during your first few months to help you ramp smoothly — then full ownership of the function.
• You’ll work cross-functionally with Sales, AM, Product, and Partners — high visibility, real impact.
• You'll help define and scale the future of Hatch's event marketing function.